Senior Brand Manager, Premium and Sparkling
vor 1 Woche
The Senior Brand Manager is responsible for delivering the regional strategic agenda for a defined portfolio of brands.The incumbent will partner with the Heads of Marketing and Marketing Director to drive the strategic agenda of the team and is accountable for the development of activity that drives brand growth in the market.
The incumbent will also play a leadership role within the broader marketing team to ensure the delivery of short, medium- and long-term brand equity, market share and profitability goals. These goals will be achieved through the production of brand and business plans.
With skills in stakeholder management, you will play a key role in developing high performing, strong and cohesive cross-functional teams that will be responsible for delivering on the brand strategic imperatives and growth targets across the ANZ region.Your Key Accountabilities
The SBM will be one of the brand guardians for key brands in the portfolio and will support the marketing team and wider business:Develop brand identity, positioning, architecture and long term strategy for a given brand / brandsDevelop strong regional activation plans, annual brand plans and integrated activity plansWork with subject matter experts across Connections, Content and Creative, Shopper and Category to deliver best-in-class activity across all relevant consumer and customer touchpointsCreate and implement portfolio strategies and channel development guidelines. Specifically, those that relate to setting distribution targets by tier/varietal/price point/channelDrive and manage performance against commercial targetsCommunicate brand standards, strategy and marketing programs to key stakeholders (internal and external)Partner with revenue management function to monitor and recommend pricing strategyAnalyse financial data, understand our key consumer insights and regional challenges and help build plans that drive positive behaviour change with our consumersOwn the A&P budgets and input into regional long-term forecastingLead the monthly brand performance and health reviews, as well as the measurement and evaluation of all key brand activity, via tracking and reportingLead the commercialisation (building sell in, launch and GTM activation plans) of NPDs including supporting consumer and category rationale and sell in toolsMonitor market trends, and undertake competitor activity reviewsPartner with the customer channel teams to understand their customer needs and opportunities to build strong customer and consumer centric plansPartner with the Category team to deliver relevant plans that will deliver category growth for Accolade Wines and our customersOther Accountabilities Include
Your Knowledge and Skills
BehaviouralExcellent planning and project management skills, including the ability to deliver multiple projects simultaneously under tight deadlines.Strong ability to prepare and deliver effective presentations to senior stakeholders (including external customers / other parties)Effective analysis, interpretation & recommendations based on key brand data e.g. sales, share, consumer insightsOutstanding communication skills, both written and verbalStrong computer skills, including proficiency in the Microsoft Office suiteAbility to lead cross-functional teams to achieve short, medium and long term goalsAbility to positively influence a wide range of stakeholder groupsEmerging leadership skills, both with direct reports and cross-functional teamsCoaching & Growing TalentChallenges behaviours which negatively impact on individual developmentActively seeks out relevant solutions to encourage development of selfDevelops and coaches others to succeedTakes every opportunity to coach and develop colleaguesDemonstrates a real belief in the potential of others and takes active steps to encourage others to achieve their potentialStrategic AgilitySteps back from complex situations to gain the full pictureConsistently questions the value of all work tasks and eliminates non-value-added activitySeeks out a variety of information sources to aid and challenge own thinkingGenerates new strategic ideas to develop or realise new commercial opportunitiesFocuses time and resources to meet the mid- and long-term demands of the business despite immediate pressuresConsistently questions the rationale behind the strategies of other companies in order to learn from themGenerates new strategic ideas to develop or realise new opportunities
Essential Qualifications
Bachelor’s Degree in Marketing or related field desiredMinimum 6-8 years’ experience in a consumer marketing environment (preferably FMCG / liquor), 4 of which were in a Brand Management role (or closely related)Demonstrated experience supporting the management of diverse portfolios across complex retail environmentsDemonstrated experience supporting brand P&L managementDemonstrated experience supporting NPD projects from conception through to launch / activationUnderstanding, knowledge and practical experience in consumer marketingWine or liquor experience will be highly regardedPhysical and Other Requirements
This position is based in our Sydney office with hybrid working (3 days from office, 2 from home). Some business travel and occasional out of hours calls will be required.Our Company Values
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