Senior Industry Partnerships and Events Manager Sydney, Australia

The Role The primary objectives of this role are to shape and amplify Afterpay's industry positioning, and to create engagement opportunities with current and prospective merchants. You will play a critical role within the mix of our B2B marketing strategy to support B2B messaging across the funnel and enable us to share our brand story with current and prospective merchant partners. To do so, you will leverage multiple marketing and communication channels to drive engagement, flexing your muscle in areas such as strategic partnerships, content, sponsorships and events to reach our objectives. This role is an amazing opportunity for an exceptionally organized industry partnerships and engagement professional who has significant experience planning and delivering programs of work in a fast-paced and forever changing environment. You Will Own strategic industry partner relationships (for example, the Australian Retailers Association, Australian Fashion Council, Franchise Council of Australia, IAB as deemed necessary) including management of a program of work supporting communications, policy, and executive level engagement across Afterpay and partner organizations. Supporting Afterpay's new vertical initiatives by developing relationships with industry bodies (eg. ATIA), industry publications and other relevant organizations to communicate the brand's relevance in new and emerging sectors. Execute integrated sponsorship activations and brand partnerships, including in support of key marketing moments (eg. Afterpay Day) as well as brand partnerships (eg. Australian Open). Plan, manage and deliver an integrated and exceptional events program (conferences, trade shows, merchant events) that supports our brand's leadership position, engagement with merchant partners and accelerates pipeline development for sales. Own Afterpay's C‑level and merchant engagement programs, including corporate hospitality and VIP events, ensuring opportunities for sales and executive leadership to engage with key merchants and prospects. Lead speaker program to identify and secure keynote and other speaking opportunities on behalf of the brand. Engage with internal and external stakeholders to ensure delivery of best in class content including keynotes and presentation narratives. Manage relationship with external agencies, suppliers, and partners for production of content, research, GTM programs and events. Implement criteria and key metrics to assess the effectiveness of industry engagement programs, report to the business on performance, and make optimisation decisions. Manage the industry engagement budget, ensuring cost‑effective allocation of resources to maximise impact. Own Afterpay's thought leadership program to shape and amplify the company's industry positioning, including commissioning of research reports, content and development of go‑to‑market initiatives across owned channels, sales enablement, partnerships, events and communication to drive industry engagement. Development and execution of content programs (video, editorial, insights) to support industry messaging, positioning and campaign executions. You Have 8+ years experience and demonstrated success in partnerships, events and marketing. Experience with ownership, management and successful execution of strategic partnerships, including partner management, negotiation and execution. Demonstrable experience of delivering exceptional event and in‑person experiences at different levels of scale. Experience creating content programs that deliver on strategic organizational objectives and support communications programs. An understanding of strategic communication principles. Ability to create new ideas, think creatively and react quickly. Ability to multitask, meet deadlines and work under pressure in a fast‑paced environment. Must be able to work independently, pro‑actively and collaboratively with cross‑functional teams. Degree in business, marketing or communications is advantageous. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to identity or other legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Use of AI in Our Hiring Process We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws. Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block. Afterpay is transforming the way customers manage their spending over time. #J-18808-Ljbffr