Lead Paid Media Specialist

Vor 7 Tagen

City of Melbourne, Österreich Bluelight Vollzeit

Bluelight is a leading software consultancy focused on designing and developing innovative technology that enhances users' lives. With commitment to quality and customer satisfaction, we foster a collaborative and enriching work environment. We are expanding across the United States and Central / South America, and we're looking for a Lead Paid Media Specialist to join our team. Responsibilities Managing Google Ads campaigns across Search, Display, and Video – launch, monitor, and optimize. Driving bottom-of-funnel conversions (SQLs, pipeline impact, closed-won revenue). Collaborating with Sales to align on lead quality, refine targeting, and maintain a feedback loop. Creating dashboards and reporting with Google Analytics, Looker Studio, and spreadsheets. Full-funnel and lead-quality insights – deep knowledge of the buyer journey. Conducting A / B tests on targeting, ad creative, landing pages, and bidding tactics. Co-ordinating cross-channel integration to keep messaging cohesive. Working with design to improve landing page effectiveness and CRO. Managing budgets – spend pacing, performance targets, ROI, and CAC reporting. Exploring and testing emerging ad formats and placements in Google Ads. Qualifications / Experience Over 5 years of hands-on experience managing Google Search, Display, and Video campaigns. Full-funnel focus – proven ability to optimise beyond top-of-funnel leads to drive revenue. Strong analytical skills using Google Analytics, spreadsheets, Looker Studio (or similar) and data interpretation. Demonstrated collaboration with sales teams to improve pipeline impact. Advanced conversion tracking – UTM, pixel setup, Google Tag Manager. Proficient in written and spoken English. CRM awareness – understanding interaction with Salesforce or HubSpot. Key Outcomes we expect Drive higher revenue attributed to marketing via Google Ads. Improve SQL rates and lead-to-deal conversions. Build workflow with sales to assess and refine lead quality. Reduce CPA while improving ROAS and CAC efficiency. Expand a full-funnel paid-media strategy aligned with buying behaviours. Benefits Competitive salary with performance-based bonuses. Generous paid-time-off. Flexible working hours and remote work Continued education training, conferences, certifications, and company-sponsored coursework. Being a consultant in this team is a challenging and rewarding career choice – your work directly impacts clients' businesses and offers rapid growth opportunities. If you're eager to join a fast-growing consultancy, we encourage you to apply. Seniority level Mid-Senior level | Employment type : Full-time | Job function : Marketing / Public Relations / Writing & Editing | Industries : Software Development #J-18808-Ljbffr

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