Associate Director

Associate Director - Brand, Marketing and Communications Holmesglen Institute is a leading provider of vocational and higher education in Victoria, with over 40 years of experience and 140,000 graduates. As one of the largest government-owned TAFEs, we offer 600+ courses across multiple campuses, including Chadstone, Moorabbin, Glen Waverley, Eildon, and Melbourne's CBD. Our hands‑on learning approach is supported by state‑of‑the‑art facilities and strong industry partnerships, ensuring students gain the skills needed for successful careers. We foster a supportive, inclusive environment that encourages both staff and students to grow, innovate, and make a positive community impact. The Opportunity: Full‑Time | Fixed‑Term contract of employment until 31 December 2026. This position is a secondment cover. $170,000 per annum pro rata + 12% super + leave loading. Chadstone Campus – onsite parking with close proximity to public transport. Brand, Marketing and Communications is a centralised, expert‑driven function at Holmesglen, focused on maintaining the Institute’s leadership in vocational education and training, both in Australia and internationally. Our mission is to build and elevate the Holmesglen brand while driving new student acquisition and supporting existing student retention. The Associate Director - Brand, Marketing and Communications provides strategic leadership and direction across all brand, marketing, and communications functions at Holmesglen. In this role, you will lead multiple teams, ensuring a coordinated and purpose‑driven approach that drives growth, enhances performance, and strengthens the Institute’s brand reputation. You will analyse market trends and shifts in learner behaviour to develop innovative, evidence‑based strategies, while championing initiatives that boost engagement, expand market share, and deliver exceptional experiences for students, staff, and stakeholders. This role is pivotal in positioning Holmesglen as a leader in vocational education, ensuring all communications and campaigns align with the Institute’s strategic objectives and values. As an Associate Director, you will: Provide strategic leadership and vision for the department, monitoring and reporting on KPIs to drive outcomes. Lead and develop high‑performing teams across Brand, Communications, Events, Design, and Digital Engagement. Develop and implement integrated marketing and communications strategies that enhance Holmesglen’s brand presence. Identify new market opportunities and implement initiatives to support learner acquisition and retention. Oversee budgets, project delivery, digital platforms, advertising campaigns, and compliance with relevant policies. To be successful, you’ll have: Proven leadership in marketing and communications within large, complex organisations, preferably in tertiary education. Strong operational and project management skills, with experience delivering outcomes on time and within budget. In‑depth knowledge of marketing, digital media, CRM systems, customer engagement, and regulatory frameworks. Excellent written and verbal communication skills, with the ability to influence stakeholders and adapt messaging to diverse audiences. Strategic thinking and problem‑solving skills, with the ability to analyse data and inform decision‑making effectively. WWCC and Police Check: Appointment to this position is dependent on obtaining an ‘employee’ Working with Children Check, and a valid Police Check within the last 12 months. Qualifications: Relevant post‑graduate qualifications in advertising, communications, marketing, or events, with extensive leadership experience. An equivalent combination of relevant experience and education will be considered. Our commitment to you: At Holmesglen Institute, we are committed to fostering a safe, supportive, and flexible workplace where our employees can thrive both personally and professionally. We’ve implemented strong systems and ongoing support to ensure our staff can work and deliver in a safe and adaptable environment. Our team benefits from a range of wellbeing initiatives, access to the Employee Assistance Program, and opportunities for professional and career development. We also offer paid parental leave and flexible work arrangements to support a healthy work‑life balance. Holmesglen is a child safe and equal opportunity employer. We are dedicated to attracting, retaining and developing our people. We value diversity in our workforce and encourage people from all backgrounds, abilities, and identities to apply for roles within our organisation, including the Aboriginal and/or Torres Strait Islander community. Here’s how to apply: Please submit your updated resume and a short cover letter with responses to the Key Selection Criteria . We commit to respond to every applicant. For a confidential discussion regarding this role, please contact Stuart Hunter‑Fisher (Executive Director) at ***************@holmesglen.edu.au For further information relating to this opportunity and to view the position description , please click here. Applications for this position close on 11:59 pm Sunday 30th November 2025. If you require specific support to apply for this position or have any application queries, please contact the People Experience Department at *******@holmesglen.edu.au or on 1*** and we will work with you to identify the best way to assist. #J-18808-Ljbffr