Senior Brand Manager

Polished Brands is a leading Australian distributor and developer of products and brands spanning across household, licensing, health & beauty. We are nimble and agile in nature, value leadership by example, and a work/life balance for our employees. You will have the opportunity to join a business in growth, with a warm, friendly culture. Employment Type: Full time on-site, 9:00am – 5:00pm As the Senior Brand Manager you will be responsible for driving brand engagement and profitability for your portfolio and contribute to the business at large. You will be responsible for end‑to‑end brand strategy, marketing, New Product Development, channel optimisation, and campaigns. There is a strong focus on developing & innovating products in our chosen categories. We require an experienced, consumer‑centric marketing professional who has a passion for health & beauty products and understands how to effectively partner with FMCG retailers. You are a collaborative, solution‑oriented team player, who is focused on delivering on agreed outcomes. A hands‑on approach to stakeholder management, communication and influencing skills, as well as the ability to think strategically are essential. Key Responsibilities Define and execute strategic marketing plans for the portfolio of brands Manage the full product lifecycle across comprehensive and constantly evolving high profile categories Act as the interface between design, manufacturing, agencies, and sales teams to deliver products that exceed customer expectations and meet their changing needs Leverage your analytical experience, take a data‑led approach to assessing range performance and providing recommendations on how to further optimise the category Collaborate with internal and external stakeholders to build broader brand and product strategy Manage ATL / BLT marketing mix, including media campaigns across social, TV and digital, driven by insights, and post‑campaign reporting Work with the sales team to monitor the customer strategy, including implementation of retail and trade materials Understand brand guidelines to guarantee the brand identity, ensuring that all actions are in line with guides, including managing development of creative assets Manage the collection and analysis of consumer market insights and competitors, sharing findings with senior management to ensure the consistency of new product development Understand the market & customers clearly by conducting analysis and reporting, enabling you to quickly react to changing trends and use insights to influence the organisation and unlock growth This role will also work closely with a network of affiliate partners to drive category & brand growth Criteria Minimum 2 years experience as Brand Manager, preferably within the FMCG space Experience in end‑to‑end marketing, brand & NPD execution Strategic, creative and analytical skills paired with a strong marketing skill set Collaborative, team‑player Strong drive for results and desire to achieve High agency, goal‑oriented mindset Excellent communication, organisational and time management skills Previous experience in retail data and analytics or similar Why work at Polished Brands Competitive salary, and growth opportunities Exposure to domestic and overseas markets Dedicated time for professional development As a Senior Brand Manager, you’ll step into a highly impactful role where you’ll shape the future of fast‑growing consumer brands, lead meaningful innovation, and see your ideas come to life on shelves across Australia. You’ll join a supportive, agile team that values creativity, collaboration, and work‑life balance; while gaining exposure across NPD, strategy, retail partnerships, and international markets. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Personal Care Product Manufacturing #J-18808-Ljbffr