Marketing Automation Solution Architect

3 days ago Be among the first 25 applicants Direct message the job poster from Cloudwerx Senior Marketing Automation Solution Architect Who we are Cloudwerx is a modern Salesforce and Snowflake consultancy founded in 2018 to do things differently. We design and deliver clever, scalable, and human-centred solutions that create real impact for our clients across industries including public sector, education, health, financial services, utilities, and more. From enterprise architecture and cross-cloud customer experience to data modernisation, integration uplift, and AI-enabled marketing transformation - we bring deep domain expertise and consulting clarity to every engagement. The Team You’ll join our Marketing Automation practice, working closely with the Head of Marketing Automation, Salesforce Architects, Data & Integration specialists, Project Managers, and Cloudwerx Labs. This team shapes next-generation customer experience solutions, enabling real-time engagement, intelligent personalisation, and unified customer data strategies. As a Senior Marketing Automation Solution Architect, you will be the technical authority guiding the design and delivery of sophisticated, multi-cloud marketing programs. The Role We’re hiring a Senior Marketing Automation Solution Architect to lead the architecture, design, and delivery of complex Salesforce Marketing Cloud programs - spanning Marketing Cloud Engagement, Marketing Cloud Account Engagement (Pardot), Marketing Cloud Next (Advanced Edition), and cross-cloud integrations. This role blends deep technical architecture, hands-on solution design, client advisory, and technical leadership. You will define future-ready architectures, guide implementation teams, and ensure solutions meet enterprise standards across data, security, governance, and extensibility. Experience with Salesforce Data Cloud (Customer 360/Data 360) is a strong advantage, as we increasingly architect unified data foundations and identity-driven engagement. What you’ll do Solution Architecture & Technical Leadership Lead end-to-end architecture for Marketing Cloud programs across Engagement, Account Engagement (Pardot), and Marketing Cloud Next Act as Technical Lead across implementation teams, driving architecture decisions, sequencing, and quality assurance Facilitate discovery and architecture workshops with senior stakeholders Produce solution designs, technical specifications, integration approaches, and enterprise data models Define data strategy between Marketing Cloud, Salesforce Core Clouds, and Data Cloud (Customer 360/Data 360), including identity resolution and unified profile design Establish architecture governance, security standards, DevOps patterns, and deployment frameworks Design cross-cloud architectures across Sales Cloud, Service Cloud, Experience Cloud, and external platforms Architect multi-channel campaign and journey strategies across Email Studio, Journey Builder, Mobile Studio, Automation Studio, and Content Builder Design account engagement programs in Pardot and modern orchestration through Marketing Cloud Next Review and guide technical execution of AMPscript, SSJS, SQL, APIs, CloudPages, and custom automations Ensure best-practice personalisation, segmentation logic, data quality, and governance Provide technical oversight for campaign execution, QA, compliance, and performance optimisation Architect integrations using APIs, middleware, native connectors, and cross-cloud data flows Design scalable Contact Builder data models for single- and multi-business unit environments Ensure alignment to Marketing Data Models and extensible schema design Lead integration testing, data validation, and defect triage Stakeholder Engagement & Enablement Communicate complex technical concepts to non-technical stakeholders with clarity and confidence Advise clients on marketing maturity, personalisation strategies, automation roadmaps, and data-driven growth Deliver enablement sessions for technical teams, marketers, and operational stakeholders What we’re looking for 5+ years' experience in Marketing Automation or MarTech, including 3+ years hands-on with Salesforce Marketing Cloud Engagement Proven experience as a solution architect or technical lead across multi-cloud Salesforce implementations Deep expertise across Marketing Cloud Engagement: Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, and Contact Builder Strong capability in designing advanced segmentation, personalisation, and multi-channel marketing architectures Experience integrating Marketing Cloud with Sales & Service Cloud, including limitations and best practices Strong communication, documentation, and stakeholder management skills Highly organised, self-sufficient, and able to lead cross-functional delivery teams Experience gathering requirements and presenting architectural recommendations to senior stakeholders Nice to have Experience with Salesforce Data Cloud (Customer 360/Data 360), identity resolution, data models, and activation use cases Experience with Personalisation (Interaction Studio) or Personalisation on Core Familiarity with CDP, AI-driven personalisation, predictive modelling, and data-driven growth strategies What’s in it for you Influence and shape next-generation marketing solutions across major enterprises Lead technical strategy, innovation, and capability uplift within a growing Marketing Automation practice Paid parental leave and enhanced family benefits Recognition programs and milestone rewards Extra days off: Birthday leave + tenure milestone leave Hybrid flexibility across Sydney, Melbourne, Brisbane or Auckland A values-driven culture that champions collaboration, curiosity, and delivery excellence Ready to build clever things with kind people? Apply now or reach out for a confidential chat. #J-18808-Ljbffr