Head of Marketing

vor 3 Wochen

Council of the City of Sydney, Österreich One Fit Stop (Australia) Pty Ltd Vollzeit

About Hapana Hapana is disrupting the market in leading a software solution in the fitness industry that helps gyms, fitness studios, and franchises unlock growth and efficiency. We have revolutionised the operations of multisite boutique businesses like Fitstop, Gold’s Gym, J.I.M, STRONG Pilates, Vaura Active, KX Pilates, and more. Our all-in-one platform uses automated lead nurturing, captivating member experiences, multi-layered reporting, and advanced day-to-day operational controls to assist in growing member communities, expanding location footprints, and boosting revenue. We're committed to fostering growth for our teams and clients through innovation and teamwork. Our business prides itself on its fast growth and dynamic industry, so we require humans with a vision to work with our small but mighty team. As a global company, we rely on open communication and people speaking up. Bring ideas, passion, and creativity to the role, and you’ll fit right in. Job Summary The Head of Marketing is both a strategic and hands‑on leadership role where you will be responsible for driving brand growth, market expansion and demand generation on a global scale. Reporting to the Chief Revenue Officer, you’ll lead Hapana’s full marketing function, spanning brand, product marketing, demand generation and international expansion. You’ll work closely with Sales, Product and Customer Success to unify our go‑to‑market approach, ensuring Hapana’s message is consistent, powerful and performance‑driven. Your mission is to be Hapana’s marketing leader in an AI‑powered fitness technology where you will deliver measurable revenue impact while inspiring customers around the world. Key Responsibilities Strategic Leadership & Brand Growth Define and execute Hapana’s global marketing strategy across SMB, Mid‑Market, and Enterprise segments. Lead the expansion of Hapana in the US market, driving brand awareness and customer acquisition in our highest‑growth region. Evolve Hapana’s brand from a high‑growth startup to a global category leader by shaping the narrative, tone and visual identity. Partner with the executive team to ensure unified messaging across product, sales and communications. Position Hapana as a thought leader in AI‑driven fitness and wellness technology through storytelling, media engagement and strategic partnerships. Product Marketing & Platform Launch Lead all go‑to‑market initiatives for Hapana’s next‑generation AI‑powered platform launching in 2026. Oversee customer migration strategies, product positioning and competitive differentiation. Develop compelling value propositions and sales enablement materials tailored to each market segment. Collaborate with Product and Sales to validate product‑market fit and influence the product roadmap Demand Generation & Market Expansion Build a scalable, data‑driven demand generation engine that delivers a predictable and qualified pipeline. Design and execute

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