Head of Marketing

Join to apply for the Head of Marketing role at VidaCorp About DBG Health & VidaCorp DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,500 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the wellbeing of all people. DBG Health’s consumer division, VidaCorp, builds brands in health, wellness, personal care, and beauty with a mission to enhance the health and wellbeing of people everywhere. VidaCorp operates globally across Australia, New Zealand, the US, the UK, and Europe, with continued expansion into new markets underway. VidaCorp boasts a diverse portfolio of brands – MCoBeauty, Nude by Nature, Esmi Skin Minerals, Natalis, Ferro‑grad C, Chemists’ Own, Apohealth, and more– that are either market leaders or strong challengers, all committed to providing customers access to high‑quality, value‑driven health, wellness, and beauty products. Our values of Pioneering, Accountability, Collaboration, and Tenacity are the PACT our team members make to be our best every day and work together to deliver this vision and create a great place to work. About The Role As Head of Marketing for Nude by Nature & ESMI Skin Minerals, MakeUp Cartel, you will lead the development and execution of marketing strategies across Australia and New Zealand to drive brand growth, market share, and profitability. This senior leadership role oversees brand campaigns, creative direction, influencer and social initiatives, and agency partnerships, while managing a high‑performing team. You’ll own the marketing budget, deliver ROI‑driven campaigns, and collaborate closely with sales, e‑commerce, and product teams to ensure seamless go‑to‑market execution. Role & Responsibilities Develop and implement ANZ marketing strategy to achieve net sales and EBITDA targets, including brand campaigns, partnerships, and activations. Lead and manage the marketing team, ensuring alignment with retail and commercial goals, and drive talent development and retention. Oversee brand strategy and creative execution across ATL, digital, and owned channels to build brand equity and awareness. Manage marketing budget and P&L, including forecasting, ROI analysis, and optimization of marketing spend. Collaborate cross‑functionally with sales, e‑commerce, product development, and external agencies to deliver integrated marketing initiatives. Skills & Experience 10+ years’ experience in marketing roles within FMCG, with proven success in brand strategy and campaign execution. Strong leadership and people management skills, including experience in building and developing high‑performing teams. Expertise in strategic planning and creative direction, with ability to manage complex projects and agency relationships. Financial acumen for managing budgets, analyzing ROI, and driving profitability. Proficiency in ERP systems, marketing tools, and data‑driven decision‑making, with strong presentation and negotiation skills. Benefits & Perks Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more Free membership to 28 by Sam Wood - 28 by Sam Wood is an online program designed to help Aussies get fit at home and live happier, healthier lives. From guided workouts and expert‑created meal plans to motivational resources, it’s designed for people of all fitness levels. Generous parental leave scheme – ask us about it Access discounted private health insurance through Australian Unity, AIA Health of NIB We are a values‑driven business fostering a supportive and friendly team culture Enjoy the ability to work autonomously, empowering you to drive your own success. Convenient head office location close to public transport, cafes and restaurants Opportunity to grow your career across all divisions within DBG Health - Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group and Axe Health Services. Ability to purchase additional leave to provide opportunity for employees to spend more precious time with family, travelling or even study Explore the option of paying for your vehicle costs through novated leasing DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal‑opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in. #J-18808-Ljbffr