Content & CRO Specialist

vor 3 Wochen

Council of the City of Sydney, Österreich Independent Reserve Vollzeit

Content & CRO Specialist – Independent Reserve 3 days ago Be among the first 25 applicants About the role This is a senior role for marketers with solid Content & CRO experience. You will create compelling content and optimise our digital and offline assets for conversion. You’ll play a key role in shaping Independent Reserve’s voice across SEO, website, blogs, social media, EDMs, brochures, and other marketing touchpoints ensuring consistency, clarity, and impact. This role suits a self‑starter with strong writing skills, SEO experience, an analytical mindset, and a passion for delivering measurable results. It requires a positive attitude, self‑initiative, and a broad range of experiences – because you’ll need to get your hands dirty, even with an experienced and capable team behind you. Your days will always look different and bring new challenges. Your responsibilities include Writing content for all channels (Web, blog, email, brochures, social media, push notifications, system emails, etc). Managing the SEO agency. Managing key stakeholders. Driving conversion rate optimisation (CRO) across digital assets, testing, analysing, and improving content performance. Collaborating with marketing managers to create campaigns that attract, engage, and convert audiences. Managing and updating website content to ensure accuracy, timeliness, and SEO best practice. Producing both long‑form and short‑form content aligned with brand tone and business goals. Researching and translating complex crypto/trading topics into accessible and engaging narratives. Using analytics (SEMRush, Google Search Console, etc.) to inform content strategy and improve user journeys. Working autonomously to deliver high‑quality content that supports brand growth and conversion. Experience and skills we are looking for A minimum of 8 years of marketing experience. Conversion‑focused experience (Website CRO, email best practices, tools for A/B testing, etc.). Proven experience in content creation, copywriting. Strong writing, editing, and storytelling skills with exceptional attention to detail. Experience producing content for multiple formats and channels (landing pages, social, blogs, print). A data‑driven mindset with experience using analytics tools to test and optimise. Ability to manage projects independently and collaborate across teams. Excellent written and verbal communication skills with strong literary and grammatical command. Positive attitude, not afraid to annoy the boss if things need to get done. (Nice to have) Experience or strong interest in crypto, trading, or fintech. What we offer A competitive salary. A challenging and rewarding role in the dynamic crypto industry. A winning, fun, hard‑working team. Ongoing learning and support. Great career development opportunities in a growing company. This is an in‑office role, so please do not apply if you are looking for a hybrid or remote opportunity. Seniority level Associate Employment type Full‑time Job function Marketing #J-18808-Ljbffr

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