Digital Marketing Expert
vor 1 Tag
Digital Marketing Expert Status : Remote | Full-Time (40 hours / week) Schedule : Monday to Friday | 8:00 AM – 5:00 PM AEST (5:00 AM – 2:00 PM PHT) Why choose Remote Staff? 100% Work from Home. No office-based setups. Manage your time efficiently and enjoy work-life balance. 15+ years in the remote work industry. We’ve helped more than 8K Filipinos establish virtual careers with international clients since 2007 Competitive and negotiable compensation (depending on skill level & experience) 100% coverage on Government Contributions Remittance to SSS, Philhealth, and Pag-ibig. Traditional employment set-ups cover only 50%, while you shoulder the other half as a salary deduction. Role Objective The Marketing Expert will lead and execute external advertising strategies across multiple digital channels to drive customer sign-ups for five brands in the Australian market. This role focuses on managing Meta Ad accounts, optimizing targeted advertising campaigns, and developing brand-specific strategies that comply with Australian online gambling laws and regulations. The expert will combine data-driven campaign execution with strong industry awareness in gambling and sports to consistently achieve the lowest possible cost per acquisition (CPA). Job Responsibilities Develop and execute advertising strategies for Facebook, Instagram, and X (Twitter) across five Australian brands. Manage and optimize Meta Ad campaigns, audience targeting, budget allocation, and bidding strategies to maximize conversions. Plan and run targeted campaigns focused on customer acquisition with a strong focus on minimizing CPA. Conduct A / B testing on audiences, creatives, and placements to continually improve campaign performance. Track, analyze, and report on key performance metrics, including sign-ups, CPA, ROAS, CTR, and conversion rates. Study and understand Australian online gambling rules / laws to ensure all campaigns are compliant. Develop strategies informed by sports knowledge, betting behaviors, and gambling trends. Assist in creative concepting and provide direction where needed; ability to produce graphics or short-form videos is a strong advantage. Support marketing integrations across multiple platforms beyond social media, ensuring campaigns align with CRM, landing pages, tracking tools, and other business systems. Collaborate with product, tech, and analytics teams to ensure accurate tracking, pixels, and conversion events are properly set up. Job Qualifications Proven experience managing Meta Ads and running targeted campaigns on Facebook, Instagram, and X. Strong knowledge of gambling, sports, or related industries or willingness and ability to quickly learn. Demonstrated ability to improve customer acquisition metrics, particularly CPA and sign-up rates. Ability to analyse data, interpret campaign performance, and recommend optimization strategies. Experience with audience targeting retargeting, conversion tracking, and A / B testing. Ability to create or edit ad creatives (graphics, short videos, animations). Familiarity with Australian sports, betting markets, and typical customer behavior. Experience working across multiple brands simultaneously. Knowledge of additional ad platforms (TikTok Ads, Google Ads) is a plus. Basic understanding of tracking tools, pixels, and integrations (GA4, UTM tagging, CRM integrations) Highly analytical, data-driven mindset. Strong communication and collaboration skills. Creative thinking combined with practical execution. #J-18808-Ljbffr
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Council of the City of Sydney, Österreich Remote Staff VollzeitA leading remote work company is seeking a Digital Marketing Expert to lead advertising strategies across multiple digital channels in the Australian market. The role involves managing Meta Ads, optimizing campaigns, and ensuring compliance with Australian gambling regulations. Ideal candidates will have experience in customer acquisition metrics and digital...
