Senior Manager, Digital Channels and Experience

Senior Manager, Digital Channels and Experience About Brighter Super: At Brighter Super it’s all about the personal connections, guiding our members to retire confidently as a member first fund– we live by the philosophy that our members come first in everything we do. Since 1965, we have been a trusted and reliable provider of investment, advice and insurance services. We’re a 100% member‑owned, Queensland‑based, open superannuation fund, built on the foundation of three funds (LGIASuper, Energy Super and Suncorp Super) where we manage more than $36 billion in retirement savings for over 348,000 members. Our members come from our foundation industries of government, finance, electrical and energy sectors, alongside the wider community. Our Brighter Super team is essential to our success, embodying our core values of Aspiring for our members, Unlock innovation, Performance with purpose, and Winning together. We value every Brighter team member – Brighter people, Brighter futures, Brighter together. This commitment fosters a supportive and collaborative work environment where each individual is empowered to thrive. Together, we are building a brighter future. About your new Role: As Senior Manager – Digital Channels and Experience, you will lead Brighter Super’s digital experience across all member touchpoints, including our website, portal, mobile app, and marketing automation platforms. Reporting to the Head of Marketing, you will shape the digital CX roadmap, integrating insights, analytics, and innovation to deliver seamless, data‑driven experiences that enhance member engagement, satisfaction, and retention. This is a leadership role that combines strategic vision with hands‑on delivery, ensuring our digital ecosystem reflects our member‑first ethos and brand promise. Lead enhancements across digital platforms – website, member portal, mobile app, and email. Develop and manage the digital roadmap to drive engagement, acquisition, and retention. Integrate customer insights and analytics to optimise journeys and improve satisfaction. Monitor and report on performance metrics including traffic, conversion and experience. Integrate CX thinking into digital campaigns, member communications and end to end personalised journeys. Collaborate cross‑functionally with IT, Product, Member Services, and external partners. Oversee governance and compliance of digital content, privacy, and disclosure standards. Produce dashboards and insights reporting for senior stakeholders and committees. Provide leadership and mentoring to the Manager – Digital Engagement and digital specialists. Champion a collaborative, innovative culture that drives continuous improvement and member value. About You: You are a strategic, data‑driven leader with a passion for delivering exceptional digital customer experiences. With a strong background in digital marketing and transformation, you combine analytical thinking with creativity and commercial acumen to drive measurable outcomes. You thrive in collaborative, high‑volume environments, bringing energy, adaptability, and integrity to every challenge. Your ability to build trusted relationships, lead cross‑functional teams, and champion member‑first initiatives makes you an ideal fit for Brighter Super’s digital CX leadership role. 8–10 years’ experience in digital marketing, CX, or channel management within superannuation, financial services, or member‑based organisations. Tertiary qualifications in Marketing, Communications, IT, Business, or related discipline (postgraduate desirable). Proven track record leading digital transformation and CX optimisation initiatives with measurable impact. Strong analytical and problem‑solving skills, with the ability to translate insights into strategy. Proficiency in web CMS, analytics, UX principles, and marketing automation platforms (e.g. Sitecore, Salesforce Marketing Cloud, Google Analytics). Deep understanding of digital content, UX/UI, and customer journey design to enhance engagement and retention. Excellent relationship management and interpersonal skills, with integrity and accountability. Commercial orientation and business acumen, always focused on acting in members’ best interests. Collaborative leadership style, with experience mentoring and guiding digital specialists. Resilient, adaptable, and self‑managed, with the energy and initiative to drive continuous improvement. Why choose Brighter Super: Workplace flexibility, with the option to work up to 50% of your week from home Up to 18 weeks paid parental leave + super Purchased leave Career pathways Reward and recognition program Employee Assistance Program Holistic benefits and well‑being offer through Perkbox We are investing in our brand, with industry recognition for our market leading member education. If you know that you are a “Bright Person” and are seeking a “Brighter Future”, please apply now #J-18808-Ljbffr