Digital Channel Manager

Digital Channel Manager We’re looking for a Digital Channel Manager to lead the strategic direction and optimisation of G8 Education’s digital marketing ecosystem; from our websites and CRM to analytics, SEO, and marketing automation. This role will ensure our digital platforms are connected, data‑driven, and delivering measurable value for our families, marketing campaigns and enrolment growth. You’ll act as the strategic digital enablement lead, partnering across marketing, technology and our Family Support Team (FST) to ensure every digital touchpoint enhances family experience, supports campaign success and drives operational efficiency. Key Responsibilities Lead the strategy and execution of G8 Education’s digital channels, including website, CRM, SEO, analytics and marketing automation. Collaborate with marketing, technology and external vendors to ensure digital platforms are integrated, optimised and future‑ready. Govern and prioritise the digital channel roadmap, aligning initiatives to marketing and business goals. Oversee content implementation, user experience and conversion optimisation across digital platforms. Champion data quality, analytics and reporting to deliver actionable insights and continuous performance improvement. Lead a small team across SEO, UX, content and analytics, fostering capability and innovation across the marketing function. Represent marketing in MarTech and technology discussions to ensure tools deliver measurable value for campaigns and the family journey. Build strong vendor and partner relationships to drive efficiency, innovation and best practice. About You Bachelor’s Degree in Marketing, Communications, Business or a related discipline. 5+ years’ Digital Marketing, digital channel or website management roles. Deep knowledge of website strategy, digital content, UX, SEO and campaign execution. Demonstrated ability to use data and analytics to drive performance improvements. Strong understanding of how MarTech tools support marketing. Experience managing and mentoring teams with content, design and performance capabilities. Excellent collaboration and stakeholder management skills. Proven experience in managing digital campaigns to deliver organisational outcomes and goals. Experience with CMS (WordPress or similar), Google Analytics, Google Tag Manager, SEO tools, A/B testing platforms, marketing automation and CRM tools. Hold a valid working with children check or willingness to obtain upon commencement. Benefits at G8 Competitive salary package Eligibility to participate in our Short‑Term Incentive program which is an annualised bonus each year Hybrid working conditions with 3 days in office and 2 from home Choice of two state‑of‑the‑art support offices – Brisbane CBD and Central Gold Coast Career development opportunities as part of a large ASX‑listed company Access to a 50% discount on early education and childcare fees at any G8 Education Centre Exclusive access to our G8 Rewards Program with benefits across more than 600 retailers, exclusive cash discounts and more Our values Safety First & Always, Thriving Together, Owning the Outcome, Being the Difference, Building Bright Futures. Our Recruitment Process G8 Education is a committed advocate for child protection, safety and wellbeing. We have a zero tolerance for any form of child abuse or harm. The safety and wellbeing of children will always be our priority, and all team members are expected to embrace this shared commitment. Our recruitment process involves several checks including psychometric testing which will be discussed during the initial stage of the recruitment process. We also may require a police check along with verification of qualifications and right‑to‑work status. Please note the advertising closing date is indicative only. G8 Education reserves the right to close the advertisement before this date is reached. Therefore, it is encouraged that you submit your application as soon as possible. At G8 Education, we’re proud to celebrate, support and inspire our 10,000+ team members as they make a lasting difference in the lives of children and their own. Driven by our purpose “to nurture the greatness in every child to grow, thrive and learn” and guided by our values, we’re shaping bright futures for children, families, communities and each other. #J-18808-Ljbffr