Digital Marketing Specialist

Join to apply for the Digital Marketing Specialist role at Cotton On Group From Australia to the World: Typo's Next Chapter Needs You Typo is on a mission to become the global leader in stationery, travel, and gifting. As we gear up for an ambitious brand refresh, we're looking for a Digital Marketing Specialist who can turn big ideas into even bigger realities. We design products that bring personality to your everyday, turning the expected into the unexpected, the ordinary into the extraordinary. Whether you're planning or creating, bold or understated, we give you the tools to create, play, and make your mark. Typo is in the midst of a bold rebrand—reclaiming its place as a cultural disruptor for all. Once known for its cheeky tone and creative personality, Typo built a loyal following by offering stationery, lifestyle, and gifting products that stood out by design. You will be part of our exciting journey as we upgrade all touchpoints of the Typo brand and help to widen the reach of our brand across the world. ABOUT THE ROLE Are you an experienced and innovative digital marketing professional? We’re looking for someone like you to join our Typo team as a Digital Marketing Specialist. In this exciting role, you’ll be at the heart of our digital marketing campaign activities, partnering closely with our eCommerce team and internal stakeholders to deliver cutting-edge solutions that captivate and engage our customers. You’ll play a crucial role in supporting our Marketing & Comms Manager with the day-to-day operations, nurturing relationships with merchandisers, analysts, and web developers, while also collaborating closely with our broader Marketing team and Digital Producers. WHAT YOU’LL BRING Proven Experience: Demonstrated success in delivering digital projects and executing digital content for a global retailer. Technical Proficiency: Strong ability to use content management systems and email marketing platforms, with a solid understanding of the technology behind these platforms. Web Expertise: Understanding of HTML, CSS, and other web and mobile technologies, along with experience in content uploading and management. Digital Marketing Knowledge: Understanding and keen interest in digital marketing channel strategy, including Paid Search, Paid Social, and Affiliate Marketing. On-Site Optimization & UX: Expertise in on-site optimization and enhancing user experience to drive engagement and conversions. Analytical Skills: Proficiency in web analytics and site reporting. Project Management: Experience in planning, organizing, managing, and scheduling projects to meet deadlines. Soft Skills: Strong interpersonal, time management, and stakeholder engagement skills. BENEFITS Flexible working options & people-first leave initiatives Access to our world-class Support Centre, with an in-house restaurant & state-of-the-art wellness centre featuring free gym & holistic health services Subsidised onsite childcare centre 50% off our Brands | Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie & Supre 24/7 Wellness support – mental health, relationships, family + more Local & Global career growth Discounts for you & your family – medical, travel, financial + more Performance & Peak incentives to reward + recognise our team Returnity - Paid program for new parents heading back to work Bring your dog to work Recognition, team connection moments & more Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery. We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us. We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers. If you have any individual needs in order to fully participate in the recruitment process, please contact us at so we may support you in completing the job application process. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Retail and Retail Apparel and Fashion #J-18808-Ljbffr