Performance Marketing Specialist

ABOUT US Born in Australia, loved around the world. At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives. We’re playfully rebellious and always optimistic. Join our world and let's do good things together. ABOUT THE ROLE The Acquisition Performance Specialist is responsible for delivering qualified customer and sales growth via paid acquisition channels. You will develop and maintain the acquisition budgets and agreed performance targets, working with various Group partners to maximise paid channels and deliver profitable sales growth. You will manage, execute and scale comprehensive paid acquisition strategy across paid search, programmatic and YouTube to drive profitable growth, by identifying and testing new innovative and growth opportunities within the channels to deliver on agreed commercial goals. SKILLS & EXPERIENCE Proven experience in managing and optimising paid digital marketing with a strong foundation in paid search, programmatic and YouTube. Creative flair and outside-the-box thinking to create innovative ways to go-to-market. Experience leveraging major technologies/platforms involved in delivering digital media programs, such as Google and programmatic advertising with an ability to pick-up new software and technologies quickly. Exposure and confidence dealing with external agencies and internal marketing teams. Experience in driving segmentation analysis that drives business success. Proven success in delivering a ROAS and growth positive digital marketing strategy. Stakeholder Management – experience working with internal stakeholders as well as external agencies with a strong focus on customers. BENEFITS Competitive salary Flexible working options & people-first leave initiatives Access to our world-class Support Centre, with an in-house restaurant & state-of-the-art wellness centre featuring free gym & holistic health services Subsidised onsite childcare centre 50% off our Brands | Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie & Supre 24/7 Wellness support – mental health, relationships, family + more Local & Global career growth Discounts for you & your family – medical, travel, financial + more Performance & Peak incentives to reward + recognise our team Returnity - Paid program for new parents heading back to work Bring your dog to work Recognition, team connection moments & more Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life‑changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery. We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us. We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers. If you have any individual needs in order to fully participate in the recruitment process, please contact us at so we may support you in completing the job application process. #J-18808-Ljbffr