Lifecycle Marketing Automation

vor 4 Wochen


Council of the City of Sydney, Österreich Contiki Vollzeit

Lifecycle Marketing Automation Contiki WHO WE ARE Contiki is the world’s leading youth travel brand for 18-35s. We’re all about making every moment count, from spontaneous adventures to once-in-a-lifetime experiences across the globe. Behind the scenes, we’re a fast‑paced, data‑savvy team obsessed with connecting the right people to the right trips at the right time. That’s where you come in. About the Role We’re looking for a Salesforce Marketing Cloud Specialist to play a key role in delivering personalized, data‑driven customer communications. You’ll support the design, execution, and optimization of email campaigns and automated journeys that enhance the customer experience across the full lifecycle. What You’ll Be Doing Build, test, and deploy email campaigns in Salesforce Marketing Cloud (SFMC). Design and optimise automated journeys across customer lifecycle stages (onboarding, re‑engagement, cross‑sell, post‑travel). Leverage customer data and behavioural triggers to deliver timely, personalized communications across channels. Use Marketing Cloud Personalisation to build recipes and power dynamic experiences. Create and manage audience segments in Contact Builder using SQL. Implement and test dynamic content with AMPscript. Develop and maintain modular templates using HTML/CSS. Monitor and analyse campaign performance, highlighting opportunities to optimise engagement and conversion. Ensure compliance with GDPR and internal data governance policies. Partner with marketing, data, and creative teams to deliver campaigns on brief and on time. Stay ahead of platform updates and best practices to continuously improve campaign execution. What You Bring 2+ years of hands‑on SFMC experience (Email Studio, Journey Builder, Automation Studio). Proficiency in SQL for segmentation and reporting. Strong knowledge of AMPscript and HTML/CSS. Experience with Marketing Cloud Personalisation (advantageous). Solid understanding of QA, testing, and reporting for campaigns. Ability to work collaboratively with cross‑functional teams. A data‑driven mindset with proven ability to optimise campaigns through insights. Confidence working with large datasets, complex logic, and cross‑channel triggers. A solutions‑oriented approach with enthusiasm for deepening SFMC expertise. Must: Salesforce Certified Marketing Cloud Email Specialist Must: Salesforce Certified Marketing Cloud Administrator Nice to have: Salesforce Certified Marketing Cloud Consultant and/or Salesforce Certified Marketing Cloud Developer What Success Looks Like Improved open, click‑through, and conversion rates across lifecycle journeys. Reduction in manual sends through scalable automation. Increased repeat bookings and customer lifetime value. Zero QA errors and on‑time campaign launches. Actionable A/B test learnings that fuel continuous growth. Why Join Us? Travel perks – exclusive staff discounts for you, your family and your friends. Paid volunteer leave – 2 days each year to give back to a cause you care about. Parental leave – 12 weeks paid for eligible employees. Personal development – access to coaching, courses and a $2,000 annual training fund. Retail discounts and Employee Assistance Program. Seniority level Associate Employment type Full‑time Job function Marketing Industries Travel Arrangements Location Sydney, New South Wales, Australia #J-18808-Ljbffr



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