Business Insights Director New Melbourne, Australia; Sydney, Australia

vor 4 Wochen

City of Melbourne, Österreich Choreograph LLC Vollzeit

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. Who we are Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI‑enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. Business Insights Data is at the heart of media planning and fuels the agencies strategic thinking. The Business Insights team is here to support the agency and clients in creating actionable audience insights from data through research and analytical techniques. This role will partner closely with Mindshare’s Head of Business Insights to develop audience, business and category insights that inform media strategy and integrated channel planning. Responsibilities The Business Insights Director is here to support the agency and clients in creating actionable audience, business and category insights from data through research and analytical techniques. This role will partner closely with the Head of Business Insights to develop a range of actionable insights that help drive good growth for our clients. Researching and evaluating client category, market and business data. Overseeing campaign budget allocation through analytical techniques such as forecasting. Identifying target audiences through our proprietary tool Audience Origin and analysing their behaviour, characteristics, and routines. Preparing and presenting analysis to inform proposals to client/s. Assessing the success of media advertising plans and campaigns through reported and modelled data. Design, implement and manage a range of research/analytics projects for key client/s. Visualise data in a way that creates actionable insights for the strategy and planning teams. Keep up to date with advances in research, data science and data management technologies. Build strong and enduring relationships across key

  • Business Insights Director New Melbourne, Australia; Sydney, Australia

    vor 4 Wochen

    City of Melbourne, Österreich Choreograph LLC Vollzeit

    WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. Who we are Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data...

  • Business Insights Director Melbourne, Australia; Sydney, Australia

    vor 1 Woche

    City of Melbourne, Österreich Choreograph Llc Vollzeit

    WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. Who we are Choreograph is WPP's global data products and technology company. We're on a mission to transform marketing by building the fastest, most connected data platform...

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    vor 4 Stunden

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