Programmatic Marketing Specialist

At Oz Lotteries, we bring Australia joy and delight, with more chances to win more often. We offer everyday Aussies the chance to dream and win on a wide range of commercial and charity lotteries. Oh, and we are proudly Aussie‑owned and operated Owned by ASX‑listed company Jumbo Interactive, Oz Lotteries has operated as an e‑commerce lottery retailer since 2005 and was one of the first online retailers. Over the past 18 years, we have grown to have a strong player base who chose our convenient and trustworthy platform to play both popular commercial lotteries, such as Powerball and Oz Lotto and charity lotteries, which was (and still is) a point of difference for our brand. What will you be doing? You are the technical expert accountable for defining, building and executing Jumbo Interactive's media acquisition strategy. This role is essential for driving our channel diversification goals by maximising performance across all programmatic channels, including Video, Display, Native, Audio and DOOH. You will be responsible for campaign setup and execution, as well as the technical governance of our media platforms (DSP). You will lead publisher relationships alongside the Senior Manager, including deal negotiation, to help deliver measurable ROI against the media investment strategy. What Your Day-to-Day Will Look Like: Own campaign setup, execution and optimisation across all programmatic media, including Audio, Display, Video (e.g., YouTube, CTV), and Native advertising platforms, ensuring strict adherence to budget and performance targets. Implement and manage advanced, automated bidding strategies by leveraging data and audience insights in key platforms like DV360. Collaborate with the Insights team to leverage outputs from Marketing Mix Modelling (MMM) and other statistical analyses to inform media allocation decisions and optimise cross‑channel media buying. Own the commercial and technical relationship with key publishers and inventory partners, ensuring access to high‑quality media at competitive rates that align with brand safety standards. Work with the Brand and Content team to develop and execute a rigorous creative testing roadmap across key programmatic channels, focusing on dynamic creative optimisation (DCO) and tailored audience segments. Serve as the technical point of contact for ad‑serving issues, tracking implementation and tag management requirements related to programmatic media. Conduct detailed analysis on campaign performance, providing clear, data‑backed insights on programmatic channel contribution and efficiency. Set up, manage and maintain the Demand‑Side Platforms (DSPs) and associated data sharing agreements (DSA), ensuring secure and compliant use of first‑party data for audience targeting. What You’ll Be Able to Bring to the Role: Proven hands‑on experience managing and executing programmatic campaigns within an in‑house or agency team. Expert proficiency with a major Demand‑Side Platform (DSP) such as DV360/The Trade Desk. Strong technical understanding of ad‑tech infrastructure, including ad‑serving, tag management (GTM), data layers and audience segmentation. Demonstrated ability to read and leverage outputs from Marketing Mix Models (MMM) or econometric models to inform media strategy. Excellent relationship management and negotiation skills for handling publisher and vendor relationships. Confident communicator who thrives in fast‑paced, high‑volume environments. Salary Banding: $120,000 - $140,000 + Super Our Ways of Working At Jumbo, we value balance and flexibility. Based in Brisbane and working out of our Head Office, our hybrid working model combines in‑office collaboration (three days per week) with WFH work (two days per week). We also offer flexible working hours, with core collaboration times from 10 AM to 2 PM, allowing you to design a schedule that suits your life. Why Join Jumbo? Find Your Freedom - At Jumbo, our team thrives because we invest in our people. Here’s what you can expect from us; A Company Performance Bonus program that rewards your contributions, dependent on company performance. Access to our counselling reimbursement program and monthly wellness allowance. Award‑winning talent management programs for career growth and skill‑building. On‑site chefs (Brisbane) offering fresh, gourmet lunches daily and breakfast twice a week. The freedom to work from almost anywhere in the world for up to 120 days a year. A social culture, with activities like lunchtime chess, corporate games, soccer, Friday socials, and events celebrating diversity and inclusion. Generous parental leave: 14 weeks of paid leave for primary carers and 4 weeks for partners. Candidates who are offered a position will be required to complete pre‑employment checks through our partner, Checkmate. We are a 2025 Circle Back Initiative Gold Employer – we commit to responding to every applicant. #J-18808-Ljbffr