Programmatic Marketing Specialist
Vor 2 Tagen
Programmatic Marketing Specialist Jumbo Interactive Limited Base pay range : A$120,000.00/yr – A$140,000.00/yr Salary banding : $120,000 – $140,000 + Super Company Overview Jumbo Interactive Limited, owned by ASX‑listed Jumbo Interactive, has operated as an e‑commerce lottery retailer since 2005. We bring Australians joy through commercial and charity lotteries and prioritize brand safety and trust. What will you be doing? You are the technical expert accountable for defining, building and executing Jumbo Interactive’s media acquisition strategy across all programmatic channels, including Video, Display, Native, Audio and DOOH. Day‐to‐Day Responsibilities Own campaign setup, execution and optimisation across all programmatic media. Implement advanced, automated bidding strategies using data and audience insights. Collaborate with the Insights team to use MMM and other analyses for media allocation. Manage commercial and technical relationships with publishers and inventory partners. Work with Brand and Content to drive creative testing and dynamic creative optimisation. Act as technical point of contact for ad‑serving issues, tracking implementation and tag management. Analyze campaign performance and provide data‑backed insights. Set up, manage and maintain DSPs and data‑sharing agreements. What You’ll Be Able to Bring to the Role Proven experience managing programmatic campaigns in‑house or agency. Expert proficiency with a major DSP such as DV360 or The Trade Desk. Strong technical understanding of ad‑tech infrastructure (ad‑serving, tag management, data layers, audience segmentation). Ability to interpret MMM or econometric model outputs for strategy. Excellent relationship management and negotiation skills. Effective communicator who thrives in fast‑paced environments. Ways of Working Hybrid model: 3 days in‑office, 2 days working from home. Core collaboration time 10 AM–2 PM. Why Join Jumbo? Company Performance Bonus program. Counselling reimbursement and wellness allowance. Award‑winning talent management. On‑site chefs in Brisbane offering gourmet lunches. Flexibility to work from anywhere for up to 120 days a year. Inclusive social culture and events celebrating diversity. Generous parental leave. Benefits & Employment Full‑time, mid‑senior level. Employment type: full‑time. Job function: Marketing. Industries: Software Development. We are a 2025 Circle Back Initiative Gold Employer – we commit to responding to every applicant. #J-18808-Ljbffr
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