E-Commerce & Digital Marketing Lead

vor 2 Wochen

City of Melbourne, Österreich DARCHE Vollzeit

Established in 1991, DARCHE® has become one of the best-known - and loved - Australian camping and outdoor adventure brands. Three decades on and DARCHE® continues to lead the outdoor space with innovative designs, superior quality products and commitment to our heritage. We offer a full range of products for serious tourers and campers alike. Today, DARCHE® is proudly owned by the Charles Parsons Group who bring over 100 years of textile experience, product development and strategy to compliment DARCHE®’s extensive outdoor expertise. For information about the Darche brand, visit About the role As the part-time E-Commerce and Digital Marketing Lead you will be responsible for e-commerce performance that targets growth, digital marketing, content execution and campaign rollout. You will be working in a fast-paced environment and managing multiple projects across e-commerce and digital marketing. Responsibilities Engage within a Shopify team and support resources to enhance customer and multi-channel experiences. Design and execute advertising campaigns that align with business goals. Identify and implement new opportunities to enhance online sales and brand awareness. Leverage SEO, social media and email marketing to drive customer engagement and business growth. Analyze and report on the performance of online campaigns, ROI across e-commerce channels, growth initiatives and performance metrics. Manage projects from start to finish ensuring delivery in a timely manner. Qualifications 3 years’ experience in digital marketing with at least 2 years in direct to customer e-commerce and Shopify. Understanding of the Shopify ecosystem and digital sales funnels. Demonstrated experience growing online revenue through performance marketing and CRO. Understanding of the wider marketing mix to complement the digital marketing skill set. Experience using Google Ads, Meta Ads Manager and SEMrush. Experience using data analytics and insights analytics. Strong written and verbal communication skills. Experience in the outdoor/recreational industry highly regarded. You can expect to work in a dynamic team environment, with colleagues who are passionate about the outdoor camping and 4WD industries. Apply Applications for this career opportunity are invited from Australian Citizens or residents with the right to work in Australia by clicking on the "Apply” button. Please attach a copy of your resume and a cover letter outlining your skills and experience. #J-18808-Ljbffr

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