B2B Content Marketing Specialist

Join the team redefining how the world experiences design. Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals. What you’d be doing in this role As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. Partnering with the B2B Marketing group—including Product Marketing Managers, Growth Strategists, Partner Marketing, Creative, and Channel Owners to identify and execute content initiatives that drive awareness, consideration, and conversion Collaborating with customer-facing teams to understand the buyer journey, our target audience’s challenges, and how Canva solves them, translating insights into full-funnel educational content Scripting engaging webinars that showcase Canva’s enterprise value, working with internal and external subject matter experts Building scalable content frameworks that cross-functional teams can customize for their specific audiences, demonstrating the value of Canva and telling our unique point of view Creating compelling event content that elevates our brand through thought leadership and brings our product to life through engaging educational sessions that drive engagement and pipeline Writing long-form thought leadership content (reports, whitepapers, guides) and repurposing into multiple content formats and offers for different funnel stages Developing product-solution content through educational formats for use at events, landing pages, and marketing campaigns Developing and managing content resource hubs and libraries, creating monthly content roundups that highlight top-performing assets and engagement, and maintaining content calendars that keep stakeholders informed of upcoming releases, launches, and insights Crafting strategic lifecycle emails, nurture campaigns, and always-on content that guides prospects through the buyer journey, using conversion-focused messaging to drive engagement and action Supporting cross-functional, multi-channel marketing campaigns across webinars, web, email, paid social, and events Writing comprehensive content briefs and managing projects end-to-end, from strategic planning through execution and performance measurement Creating visual-first assets in Canva to support campaigns and bring content to life Tracking content performance and engagement metrics, using data-driven insights to optimize and iterate for continuous improvement Collaborating across Growth, Product, Customer Success, Creative, and Lifecycle teams to ensure content authenticity and impact You’re probably a match if You have 3–5 years of B2B content marketing experience, ideally in tech or SaaS. You have a proven track record of creating content that drives enterprise growth from awareness through to conversion. You bring strong copywriting skills across formats, from concise email copy to in-depth reports. You have experience developing thought leadership and educational, solutions-led content for B2B audiences. You are comfortable scripting long-form and short-form content, and gathering insights from customers, partners, or subject matter experts. You have experience creating event content that educates and inspires enterprise leaders. You have hands‑on experience with visual communication tools like Canva. You take a data‑driven approach to content, using insights to inform strategy while maintaining creativity. You have excellent project management and problem‑solving skills to juggle multiple content streams while meeting competing deadlines. You have an collaborative mindset and the ability to work across teams, synthesizing customer insights into compelling content. About the team Canva’s B2B Content Marketing Team is on a mission to empower businesses worldwide by crafting stories and resources that transform how teams create together. We’re the voice that helps organizations discover their creative potential, sharing insights that inspire innovation and drive real business impact. Our content is often the first touchpoint for businesses exploring Canva’s enterprise capabilities. We create everything from thought leadership pieces to tactical how‑to videos that help teams unlock their full creative power. Every piece we publish is an opportunity to build meaningful connections with business leaders and innovators across industries. As a B2B Content Marketer, you’ll be at the forefront of shaping how businesses discover and embrace visual communication. This dynamic role combines strategy with creativity, and your work directly influences how organizations around the world transform their creativity, productivity, and workflows. This isn’t just about writing; it’s about understanding the unique challenges businesses face and content experiences and education that genuinely help them succeed. Partner cross‑functionally with local and global teams to ensure every story we tell is grounded in impact, relevance, and authenticity. What’s in it for you? Achieving our crazy big goals motivates us to work hard - and we do - but you’ll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work. Here’s a taste of what’s on offer: Equity packages - we want our success to be yours too Inclusive parental leave policy that supports all parents & carers An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally Check out lifeatcanva.com for more info. Other stuff to know We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you Please note that interviews are conducted virtually. #J-18808-Ljbffr