Marketing Strategy Lead, Cardiovascular

The Marketing Strategy Lead is a core member of the brand team, responsible for driving in‑line marketing and promotional strategy for healthcare practitioners and ensuring tactical execution to achieve brand objectives. The Marketing Strategy Lead owns the end‑to‑end customer journey and strategy that ladders into overarching brand strategy. This individual maintains a deep understanding of customer needs and leverages insights and analytics to build omnichannel strategies. Marketing Strategy Lead collaborates closely with cross‑functional leaders (Medical, Access, Sales, WCE) to ensure strong strategic planning and execution. Key Responsibilities Builds and delivers the unified brand strategy and plan that drives success and growth of the brand / DA. Owns the end‑to‑end customer journeys from omnichannel strategy to execution. Fosters collaborative working relationships with the Brand Lead and cross‑functional brand team members to ensure creation of a unified brand strategy. Integrates insights from advanced analytics models and market research to develop brand / DA strategy and inform customer journeys, customer segments and create tailored omnichannel strategies, optimizing channel selection. Leverages omnichannel capabilities and rapid, personalized content creation processes to enhance customer experience and engagement. Utilizes engagement and performance feedback to improve customer engagement strategies and campaigns. Defines success for the customer segment. Collaborates with cross‑functional teams (Medical, Access, Sales, OC) to translate insights into compliant Brand strategic imperatives. Plans and delivers content across all channels, including working iteratively with agencies to ensure approval and production of personalized content for customers. Effectively partners with AORs/DAORs to provide clear guidance, expectations, and feedback to ensure excellence in strategic planning and execution of tactics. Works with analytics and market research teams to define and implement performance metrics. Champions modular content production and omnichannel deployment in collaboration with Omnichannel COE, BI&A, and agencies. Effective engagement and consultation with key customer groups within key accounts and DAs. Management of commercial spend and coordination of investments across functions to drive brand performance. Ensures business objectives and practices are fully compliant with relevant laws, regulations and BMS standards of business conduct and ethics. Required Qualifications & Experience Prior marketing experience with a track record of leading and executing HCP‑focused marketing strategies. Experience in cardiology preferred but not mandatory. Knowledge of customer journeys, preferences, and needs within cardiology. Fluency in interpreting analytical models and ability to translate analytics from BI&A teams into actionable strategies. Familiarity with omnichannel strategy and modular content production. Ability to navigate and build relationships across teams and functions (e.g., Medical, Access, Sales). Ability to collaborate with new capability centers (e.g., Omnichannel COE) and adapt new processes (e.g., iterative MLR process). Demonstrated leadership experience and ability to lead teams. Strong understanding of the Australian healthcare system and hospital/primary care environment; codes of conduct, governing bodies eg. Medicines Australia. Demonstrated business acumen in assessing complex issues and determine clear strategies and action plans. Broad knowledge of the industry including suppliers, customers, and competitors. Excellent communication, selling, influencing, coaching and negotiation skills. Scientific agility Ability to quickly learn and process scientific and clinical data (e.g., therapeutic area, patient pathways, development/statistics and competitive data), to inform the commercial strategy. Ability to identify and understand the relevance of evolving scientific evidence, patient outcomes data and health equity at different stages of the product’s life cycle to inform strategic decisions that address a rapidly changing scientific landscape to ensure patients receive our medicines quickly and safely. Insights and Analytical Fluency Applies qualitative and quantitative methodologies to understand market trends, regulatory/legal environment, customer journey & behaviors, and competitive landscape to glean actionable and differentiating insights, across key customer stakeholders. Insights should be informed by robust analytics to identify and forecast current and future trends, customer/patient behavior drivers and barriers along with areas of market transformation and competitive disruption that will help to inform and shape commercial strategy to ensure patients unmet needs and preferences are being addressed. Access Acumen Comprehensive understanding and insights surrounding evolving healthcare ecosystem(s), with a focus on policy, market access and reimbursement. Uses this knowledge to inform key business considerations, strategy, and commercial decisions to optimize patient access and affordability. Integrated cross‑functional approach to optimize value assessment opportunities with ability to develop, evolve and communicate economic and clinical value propositions. Strategic Thinking and Articulation Ability to analyze information, insights and data to think critically to identify and make insight driven strategic choices. Uses a robust set of decision driving metrics/KPIs to identify & prioritize business opportunities, track brand/portfolio performance and inform future decisions. Shapes the commercialization narrative to communicate a compelling brand, therapeutic, scientific, access story that is aligned to external and internal business objectives and customer changing needs Ensuring that the strategy and execution appropriately revolves around the single focus of getting our medications to our patients as quickly as possible. Data Driven Customer Experience Creates a simplified customer experience that reflects the commercial strategy. Leverage omnichannel capabilities, customer data (e.g., performance feedback, evolving customer needs/preference, UPL), and evolving technologies (e.g. ML/AI engines, modular content), to shape cross‑functional appropriate, customer engagement strategies and content (aligned to overarching brand management strategy), to increase impact of interaction with customers and improve customers’ experience and ensure patients are supported along their journey. Financial and Business Acumen Understand, manage, and optimize the financial aspects of business activities: P&L, zero‑base budgeting, valuations, resource allocation tradeoffs, etc. Deep understanding of how commercialization initiatives impact a company's financial performance and how to make informed decisions, keeping the enterprise goals in consideration, to create value, maximize the return on investment (ROI) where appropriate to ensure everything we do benefits the customer and patient. #J-18808-Ljbffr