Customer Relationship Management Manager

Vor 4 Tagen


City of Melbourne, Österreich Impressive Vollzeit

Customer Relationship Management Manager This range is provided by Impressive. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $100,000.00/yr - $120,000.00/yr We’re looking for a CRM & Loyalty Manager eager to grow, ready to lead, and excited to work with some of Australia’s most recognisable brands. You’ll drive strategic channel direction and execution of all email and SMS marketing campaigns and automation across a range of mid to heavy-weight clients. Building and managing CRM and loyalty strategies that make a real impact. Reporting to the Head of Client Services, the CRM & Loyalty manager oversees business agendas for all CRM-related activity at Impressive, including strategy, execution of marketing campaigns, as well as automation, account administration, client audits, and communications with internal and external stakeholders, and is ultimately responsible for deliverable timelines, client’s needs and retention targets. As a people-first, tech-powered marketing agency, we combine AI, data, and proven digital strategies to deliver real results, all while ensuring our culture prioritises balance and support, with wellness perks, 12 extra days off per year, and weekly grazing boards. About The Role The ideal candidate will have; 4 years hands-on experience in digital marketing with at least 2 years managing CRM, Loyalty, and Customer Experience. The ability to autonomously manage client expectations, timelines, strategies, BAU campaigns, budgets, pacing and opportunity scoping. A passion and drive to lead, grow and nurture a dedicated team of CRM professionals responsible for actioning all components of CRM & Loyalty to the business. Key Responsibilities Develop, manage, execute and optimise end-to-end email and SMS marketing campaigns and lifecycle automation to drive customer revenue and repeat purchases across a broad portfolio of clients. Administration of all clients' CRM needs by developing and implementing comprehensive CRM, lifecycle and loyalty strategies and audits to acquire, retain, and nurture customer relationships driven by segmentation, targeting, and personalisation. Oversee CRM database health of clients, including list growth, data accuracy, deliverability, compliance, performance, and technical configuration. Lead, train and establish yourself as a trustworthy strategic advisor to clients and internal teams. Manage and collaborate with internal and external stakeholders to assist with onboarding new and current client opportunities/partnerships. About You Strong interpersonal, commercial, and leadership skills. Organised and analytical, with a can-do problem-solving approach, managing multiple priorities, delegating, and meeting deadlines. Strong attention to detail and eye for aesthetics and design. Advanced technical expertise of ESP and SSP such as Klaviyo & Hubspot Technical proficiency in HTML coding and backend development. Advanced proficiency with graphic design and UX/UI tools such as Figma, Canva, and Adobe Suite. Proficient in G-Suite programs (Gmail, Google Docs, Google Sheets). Advanced comprehension of digital performance channels and how they all play a part in bigger-picture strategies. Experience mentoring and training junior staff. Seniority level Mid-Senior level Employment type Full-time Job function Design, Analyst, and Strategy/Planning Industries Advertising Services Marketing Services #J-18808-Ljbffr



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