Senior Brand Manager

Job Introduction To lead the local implementation of Global Marketing Strategy for the Luxury Whisky (TBV & 21 yrs+) portfolio and support the malts portfolio overall, in order to drive long term brand equity, build luxury credentials, consumer commitment and brand profitability. Main Responsibility Accountabilities To originate the annual local Brand Plans and lead the setting of annual brand objectives through to strategic achievement of business goals through excellence in marketing Execution, Efficiency and Effectiveness. To champion the consumer in terms of insight led decision making to drive measurable brand equity growth and the delivery of Senior Leadership Team aligned commercial Key Performance Indicator’s. To manage and evaluate high quality / effective Brand marketing plans and activities in order to achieve Brand targets and build Brand equity, including Brand Ambassador activity. To specifically accelerate the development and implementation of a strategy to build luxury credentials and increase Net Sales Value / case across the whisky portfolio. Guide the commercial team in the development of customer plans which will be aligned with both the Brand plan and the WG&S annual plan. Profit & Loss ownership of luxury. Lead and own New Product Development / Gifting / Seasonal packs. Strengthen the relationships with Global Brand Teams. Management of Brand Ambassadors and contribution to management of Brand manager. Encourage a culture of continuous improvement within the WG&S Marketing team via evaluation of all activity and share learnings / best practice. Our Ideal Candidate Accountabilities To originate the annual local Brand Plans and lead the setting of annual brand objectives through to strategic achievement of business goals through excellence in marketing Execution, Efficiency and Effectiveness. To champion the consumer in terms of insight led decision making to drive measurable brand equity growth and the delivery of Senior Leadership Team aligned commercial Key Performance Indicator’s. To manage and evaluate high quality / effective Brand marketing plans and activities in order to achieve Brand targets and build Brand equity, including Brand Ambassador activity. To specifically accelerate the development and implementation of a strategy to build luxury credentials and increase Net Sales Value / case across the whisky portfolio. Guide the commercial team in the development of customer plans which will be aligned with both the Brand plan and the WG&S annual plan. Profit & Loss ownership of luxury. Lead and own New Product Development / Gifting / Seasonal packs. Strengthen the relationships with Global Brand Teams. Management of Brand Ambassadors and contribution to management of Brand manager. Encourage a culture of continuous improvement within the WG&S Marketing team via evaluation of all activity and share learnings / best practice. What we can offer you We offer a competitive salary and benefits which are designed to promote our employee’s financial wellbeing. Employees are also eligible to participate in a bonus plan. Our employees enjoy a generous annual leave entitlement Paid Parental Leave – up to 22 weeks for eligible employees Private Health insurance subsidy with a leading health insurer 12% Superannuation Company Contribution Our Employee Assistance Program offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. Private Life Assurance and Total Permanent Disability cover Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends. Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated. Learning resources to help you be your best self. #J-18808-Ljbffr