Marketing Automation Coordinator

About the Business Fiercely proud of our unique Western Suburbs heritage – the Western Bulldogs have represented Melbourne’s West, our geographic heartland, for over 100 years. Our famous Bulldog fighting spirit mirrors that of the West – where hard work and standing up for what you believe in matters. We are the team of the Mighty West, for the West, which has been ingrained in our club for many years. However, our story is no longer only defined by where we come from. Our horizons have lifted, unprecedented opportunities await, and with that there is a moment in time to evolve. While some things change, some stay the same. Our Club still exists to bring people together and create lasting memories, as much as it strives to win premierships. It’s about our people, and their shared passion for the red, white and blue. It’s about ambition, pride, determination, and having a place to call home. We’ll always be entrenched in our community, embracing the beauty and strength in its diversity. It’s the story of what it means to be a Bulldog ‘Through & Through’. We strive to create an inclusive environment where all are celebrated and belong regardless of age, ability, gender, sexual orientation, religion or background. We are a child‑safe organisation committed to the safety and wellbeing of all children and young people. Responsibilities Act as the single point of contact for all email and SMS communications, managing the send schedule within Salesforce Marketing Cloud. Build and deploy campaigns (email and SMS), including one‑off sends and automated journeys, ensuring timely and accurate delivery. Collaborate closely with the marketing team to execute and optimise automated campaigns within Salesforce Marketing Cloud to ensure best‑practice delivery and scalability. Drive automation wherever possible, creating scalable journeys and workflows to improve efficiency and customer experience. Own audience segmentation and personalisation for all sends, applying best‑practice approaches to maximise engagement. Serve as the technical lead for Salesforce Marketing Cloud, overseeing platform configuration, troubleshooting, and sharing expertise across the business. Collaborate closely with the data team to apply insights and optimise campaign performance. Report on email and SMS campaign performance and budget usage, providing clear updates and recommendations to management. Support email template design and maintenance. Maintain data integrity, manage communication opt‑outs, and ensure compliance with data standards. Work with internal stakeholders to align campaigns with business objectives. Test and optimise campaign metrics (open rates, clicks, conversions) for continuous improvement. Promote team spirit and adhere to Club policies, Workplace Health & Safety, and environmental responsibilities. Campaign Development and Implementation Build and deploy club email and SMS marketing activity. Develop and execute automated customer journeys. Collaborate with the marketing team to optimise campaign delivery. Test and improve campaign metrics (open rates, clicks, conversions). Deliver insights and recommendations for performance improvements. Skills and Experience Minimum 12 months’ experience in a digital marketing or marketing automation role. Salesforce Marketing Cloud experience is strongly preferred; however, experience with a comparable marketing automation platform will also be considered. Degree in IT, E‑Commerce, Marketing, or related discipline. Experience with campaign automation tools, customer segmentation, and omnichannel digital marketing. Technical skills in SQL, CSS, HTML (desirable). Data management experience with Microsoft Excel and mass data importing tools. Experience with Ticketmaster Archtics and/or Google Analytics 360 (advantageous). Strong organisational and time‑management skills, able to meet shifting demands. Demonstrated ability to work autonomously and collaboratively in a fast‑paced team. Interest in Australian Rules Football or other professional sporting codes. What’s on Offer Flexible working arrangements – up to 2 days working remotely. Additional Work Life Leave - provided to those who are required to work weekends. Birthday Leave - a day of leave available in the week of your birthday. Close to West Footscray Station with free onsite parking available. Club membership – Free access to Western Bulldogs AFL and AFLW home games for you and your family. Continuous learning & development – array of paid and discounted professional training and development opportunities on offer. Deals & discounts with Club corporate sponsors – over 40% in some cases. Parent friendly – Paid Primary and Secondary Carer's Leave available. Wellbeing focus including – we support our staff to complete a proactive wellbeing plan, access to club gym, wellbeing sessions and activities across the year. How to Apply Successful candidates will be required to hold a valid working with children check and a satisfactory national criminal history check. If you’re looking for a role that’s both challenging and highly rewarding, we’d love to hear from you. Click Apply for this Job and upload your resume along with a cover letter highlighting your key strengths. We’re keen to fill this position, so don’t wait, apply today Applications will close at 5pm on Thursday 4th December. Western Bulldogs acknowledges that we reside on traditional lands of the Kulin Nation. We offer our respect to the Elders of these traditional lands, and through them to all Aboriginal and Torres Strait Islander peoples past, present and emerging. Western Bulldogs encourages Aboriginal and Torres Strait Islander people to apply. #J-18808-Ljbffr