Head of Membership
vor 3 Wochen
About JB Hi‑Fi JB Hi‑Fi is Australia’s largest consumer electronics retailer, offering a wide range of technology, home entertainment and appliances at great prices through more than 300 stores and an online platform. We are a team‑first organisation that values diversity, creativity and excellence. Job Description We’re looking for a strategic and results‑driven leader to champion our Membership & CRM programs. This role is critical in shaping how we attract, engage, retain and reward our customers—while driving revenue, loyalty and long‑term customer value across the business. You will lead a data‑driven and customer‑centric team to ensure that our membership program is compelling, differentiated and executed consistently across digital and in‑store touchpoints. This is a hands‑on leadership role where commercial acumen and executional excellence are equally important. Key Responsibilities Set the strategic direction for membership and CRM, ensuring alignment to business goals and targets. Define and deliver customer lifecycle frameworks, segmentation strategy, and personalised communication experiences. Lead, mentor, and develop a multidisciplinary team across CRM, customer data insights, and operations. Build strong cross‑functional relationships to plan and deliver customer experiences to support membership and personalisation goals. Manage key partner and agency relationships. Own the commercial and performance outcomes of the membership and CRM programs, including acquisition, engagement, retention, and member value. Manage forecasts and reporting, delivering actionable insights for membership and CRM performance. Maintain data governance, including regulatory requirements. Qualifications Proven experience leading CRM, loyalty, or membership programs at scale—ideally in retail or a fast‑paced consumer environment. Strong understanding of digital and direct marketing channels and platforms, including but not limited to: CDP, CRM, personalisation engines and marketing automation platforms. Experience working cross‑functionally to deliver communication programmes and introduce new technology. Strong analytical skills and ability to generate insights to educate stakeholders. Experience in developing and delivering reports and stakeholder presentations. Strong relationship management skills with the ability to engage, collaborate and influence various stakeholders. A proven track record of successful customer‑centric digital and personalised marketing campaigns and activities. Experience in building, leading and nurturing effective teams. Excellent communication skills, both written and verbal. Additional Information If you are interested in this exciting opportunity with us, please apply and upload your CV. All applications are strictly confidential. JB Hi‑Fi Group is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you (even if you feel that you don’t meet 100% of the criteria) – please don’t hesitate to apply #J-18808-Ljbffr
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