Segment Specialist

Welding Industries of Australia – Melrose Park SA Are you ready to shape the future of welding solutions in the rental and onsite fabrication space? Join us as a Market Segment Specialist today Who are we? Welding Industries Australia (WIA), a proud member of the global Illinois Tool Works (ITW) group, has been supporting Australian and New Zealand industries for over 60 years. By combining world-leading welding brands with unmatched local expertise, we empower our customers with innovative, reliable, and future‑ready solutions. What position do we have available? We’re now seeking a dynamic Segment Specialist – Rental / Onsite Fabrication (Welding) to drive growth, innovation, and customer value in one of our most hands‑on and opportunity‑rich market segments. In this segment, equipment reliability, mobility, and efficiency matter more than ever. Your role sits at the centre of industry trends, customer needs, and emerging welding technologies. You’ll bring new ideas to life—from early concept to market launch and guide the roadmap for solutions that keep Australia’s major projects moving. You’ll be the strategic link between rental providers, onsite fabrication teams, industry bodies, and WIA’s internal experts—translating insights into commercial success. In this role, your key responsibilities will include: Strategic Growth & Business Development Uncover and secure new revenue opportunities within the Rental / Onsite Fabrication segment. Build long‑term, trust‑based partnerships with rental companies, fabrication contractors, and channel partners. Lead segment growth initiatives across industries such as infrastructure, mining, renewables, and heavy fabrication. Support launches and go‑to‑market plans for new welding equipment and supporting products. Analyse performance, recommend business models, and contribute to pricing and product lifecycle strategies. Represent WIA in key industry associations, trade events, and professional groups relevant to rental and fabrication. Capture insights on technology advancements, regulatory changes and market dynamics. Deliver clear, strategic reporting that helps guide leadership decisions. Translate real‑world customer challenges into new product and service requirements. Work closely with engineering, product teams and sales to refine the product roadmap. Lead pilot programs, demonstrations, and trials with early adopters in the rental and onsite welding space. Financial & Strategic Contribution Evaluate market performance and recommend strategic initiatives to grow share across relevant product lines. Support business cases, margin strategies and execution of go‑to‑market activities. Monitor competitor moves and emerging business models to identify risks and opportunities. Relationships, Systems & Safety Build collaborative working relationships with internal teams—from Sales and Product to Customer Support and Marketing. Capture customer feedback and segment opportunities through the CRM system. Support WIA’s WHS&E policies and champion safe work practices. Is this the perfect role for you? You’re a curious, technically minded professional who understands the welding industry and thrives at the intersection of innovation, commercial thinking, and customer engagement. If you have the following skills and experience then this may just be the perfect position for you: Minimum 3 years’ experience in product management, business development, sales, or a related role. Experience in rental equipment, welding, onsite fabrication or industrial sectors. Strong communication, relationship‑building, and influencing skills. Ability to deliver value‑based solutions and demonstrations alongside sales teams. Analytical mindset and comfort working with customer insights and reporting tools. Relevant business, engineering or trade qualifications. Ready to apply? We’d love to hear from you Please upload your resume and a short cover letter outlining your interest in our Segment Specialist – Rental / Onsite Fabrication (Welding) role, and how you see yourself growing with WIA. We pride ourselves on being an equal opportunity employer, committed to supporting an inclusive & diverse workplace. Join a respected organisation backed by the global strength of ITW. Shape the future of welding solutions for the rental and onsite fabrication sectors. Work with a team passionate about innovation, customer success, and delivering meaningful industry impact. Enjoy autonomy, variety, and the opportunity to make a visible difference. #J-18808-Ljbffr