Senior Marketing Specialist – Digital, Activations

Senior Marketing Specialist – Digital, Activations & Brand Growth Senior Marketing Specialist – Digital, Activations & Brand GrowthLocation: Perth or MelbourneSalary Range: AUD $110,000 – $125,000 per year About Us Lift Equipt is the exclusive distributor of Bobcat Industrial Equipment across Australia. We are a fast-moving business that values execution and results over red tape. Our focus is simple: grow market share nationally by putting our brand in front of every decision-maker in hire, sales, and service. This is not a corporate role. We’re looking for someone who can move quickly, pivot when needed, and deliver measurable impact. The Opportunity We are looking for a Senior Marketing Specialist who is both strategic and hands‑on. This role is multifaceted: you’ll be responsible for marketing initiatives that support both Lift Equipt’s own retail operations and our national Bobcat dealer network. You will drive performance across digital channels while also leading in‑person activations and national brand executions that elevate our presence across Australia. You will also work alongside our external marketing consultant, who will not be involved in the day‑to‑day, but will continue to provide Lift Equipt with strategic guidance and monthly campaign reviews. What You’ll Do Plan and deliver Google Ads, Facebook/Instagram, and SEO campaigns. Execute in‑person activations such as trade shows, dealer events, and brand experiences. Support and deliver national brand executions in partnership with Bobcat. Use AI‑driven tools to accelerate campaign delivery and reporting. Track, report, and present ROI and lead generation results. Align campaigns with sales objectives and the dealer network’s growth goals. Balance strategy with hands‑on execution – this is a role for doers. What We’re Looking For (Preferred Skills & Attributes) 6+ years’ proven experience in digital marketing (SEO, PPC, and social media). Strong hands‑on expertise in Google Ads, Facebook Ads Manager, and analytics platforms. Demonstrated experience with brand activations, events, or large‑scale campaign rollouts. Track record of managing budgets and delivering ROI. Ability to work fast, pivot quickly, and execute campaigns personally. Experience with AI‑driven marketing tools. Graphic design and content creation skills (photo and video) to support campaign delivery. A builder’s mindset: strategic thinker who is still hands‑on. Culture Fit We move fast. We test, pivot, and expect results. You’ll fit if you: Want to see direct impact from your work. Enjoy both digital execution and real‑world brand activations. Value speed to market and accountability. Want to be part of a team driving national growth for a global brand. Salary & Location AUD $110,000 – $125,000 per year depending on experience.Location Perth or Melbourne Ready to Make the Move? If you’re a senior marketer who thrives on balancing digital campaigns with in‑person brand activations, this is your chance to take on a high‑impact role, join a fast‑moving team, and relocate to Australia’s most liveable cities. Apply now and be part of building the next phase of Lift Equipt and Bobcat Industrial Equipment across Australia. Your application will include the following questions: Which of the following statements best describes your right to work in Australia? Have you worked in a role where you were responsible for brand planning? Which of the following statements best describes your right to work in New Zealand? How many years’ experience do you have as a marketing specialist? How many years of graphic design experience do you have? Do you have lead generation experience? Do you have experience with Search Engine Optimisation (SEO)? How many years’ experience do you have in digital marketing? #J-18808-Ljbffr