Digital Activation Director

At Hatched, we’re all about the good stuff. It’s been with us ever since we opened the business doors over a decade ago, and that good stuff still flows freely through our business today. You can see it in the way that our people care for their work, care for our clients, and really care for each other. You can also see it in the way that Hatched people support the community at large, in initiatives like the CEO sleepout and the all agency beach clean‑up. And you know it’s true because Hatched people stay longer than any other agency’s staff, and the clients stay longer too. It’s why we’ve been cited as ‘the happiest place to work’ in the industry. You’ll certainly have fun if you become part of the Hatched team; we’re free‑range thinkers, agile doers, and love to work hand in hand with our brilliant partners. So, come and join us. And you’ll get to have all the good stuff too. What's in it for you if you join Hatched Sydney? You’ll be part of an Award‑Winning Full‑Service Communications Agency: Mumbrella Media Agency of the Year – Finalist 2024 Mediaweek Next of the Best – Winner 2023, Finalist 2024 AdWeek Future is Female – Winner 2023 #2 AFR’s Best Places to work 2022 Mumbrella Media Agency of the year – Winner 2022 Contemporary office in the heart of the city, right above Town Hall station in close proximity to retail shops Flexible Working with 2 days’ work from home (Monday & Friday) Tier‑1 brands and businesses to work on Frequent team socials Structured Personal Development Plans and highly engaged senior management 5 days of well‑being leave which is over and above your annual leave 2 days paid for volunteering Purpose of the role: Hatched Sydney is looking for a Digital Activation Director to lead our growing team of digital specialists and deliver work that makes a real impact. This is a hands‑on leadership role for someone who thrives on innovation, collaboration and driving results. You’ll guide activation across programmatic, paid social and performance channels, shaping smart strategies, overseeing execution, and ensuring every campaign delivers measurable growth. We’re after a natural leader with deep channel expertise, a sharp strategic mind, and the drive to push what’s possible in digital activation at Hatched. What are the key responsibilities of the role? Craft: Lead the development and execution of digital activation strategies that deliver best‑in‑class results for clients Oversee planning and activation across all digital channels - including paid social, programmatic, video, search, and emerging media Guide testing and optimisation of creative, targeting, and channel mix to improve campaign performance Build and maintain relationships with key platform and media partners to drive innovation and value Drive adoption of advanced measurement, reporting, and automation tools to enhance efficiency Ensure campaign implementation is aligned with broader strategic and creative objectives Client: Build strong, trusted relationships with clients, acting as a senior strategic advisor on all activation matters Collaborate closely with strategy, creative, and analytics teams to deliver integrated client solutions Oversee the accuracy and quality of campaign planning, execution, and reporting Ensure deadlines, KPIs, and service standards are met across all client deliverables Proactively surface insights, recommendations, and new opportunities to improve client outcomes Contribute to new business efforts, pitches, and proposals — representing the digital activation capability People: Lead, coach, and develop a high‑performing team of digital specialists, ensuring alignment with Hatched’s culture and values Delegate effectively while providing clarity, direction, and constructive feedback Foster a collaborative environment where innovation and learning thrive Manage team workflow, priorities, and resources to ensure consistent high‑quality delivery Encourage experimentation, growth, and knowledge‑sharing within the team Commercial: Drive operational excellence and efficiency across digital activation delivery Oversee budgets, forecasts, and financial management for digital media investments Understand and manage contractual obligations and KPIs tied to client and agency outcomes Negotiate with partners and vendors to drive competitive value and innovation Provide regular financial updates and variance Your key attributes: Experience in digital activation, paid media, or performance marketing (agency environment preferred) Proven experience managing and mentoring a team of digital specialists across programmatic, paid social, and performance channels Strong understanding of digital platforms and tools (e.g. Google Ads, DV360, Meta Ads Manager, YouTube, TikTok, LinkedIn, Amazon Ads) Deep analytical capability, able to translate performance data into actionable insights Strategic thinker with the ability to connect business goals to digital channel strategies Experience leading multi‑channel campaigns and driving optimisation and growth Exceptional relationship‑building and client‑facing communication skills A proactive, collaborative, and solutions‑oriented approach Attention to detail with a focus on quality and accuracy Strong commercial acumen and experience managing budgets and forecasting This role reports into the Head of Performance and eCommerce. This is a mat leave cover for an initial term with the intention to extend. #J-18808-Ljbffr