Social Strategy Director
vor 1 Tag
Social Strategy Director Akcelo is a multi award‑winning brand experience and innovation company that delivers powerful experiences people love. We fuse creativity with experience design to solve business problems and uncover white‑space opportunities for some of the world’s most famous brands and businesses. The Opportunity We’re looking for a Social Strategy Director who will lead social for one of the world’s most iconic brands – McDonald’s – whilst driving social opportunity across some of our other Tier 1 Clients. This is your chance to shape how a cultural powerhouse shows up and behaves across social – helping inspire work that’s fluent in the internet, fan‑first, and impossible to ignore. Responsibilities Shape how the brand shows up online. Lead the social strategy for McDonald’s, defining behaviour across TikTok, Instagram, YouTube, and emerging platforms. Turn business goals into social strategies – connecting brand ambition to platform performance, giving direction and opportunity to how social can measurably be an integral part of brand performance. Translate trends, social listening and insights into provocative creative briefs. Feed emerging creative formats to inspire new creative thinking that captures attention. Impact insights and reporting. Review campaign data to understand what drives results and deliver actionable reports, using insights to refine future briefs and creative direction. Deepen client relationships. Establish yourself as a key advocate and partner to McDonald’s, being sought out for advice, opinions and expertise. Research and trend forecasting. Identify and translate emerging social trends, creator movements, platform shifts and audience behaviours into actionable brand opportunities. Create together. Collaborate across creative, client service, production, and influencer teams – turning strategy into work people talk about. Harness technology. Know how to use social listening & management tools (bonus points for Sprinklr), and keep the finger on the pulse of AI to rethink social delivery. Champion the future of social. Inspire clients, wider teams and the industry on social shifts, crafting unique points of view and opportunities that raise the agency profile. What You’ll Bring You’re fluent in the internet. You live and breathe social – understanding the nuances of platforms, creators and communities like a native. You think creatively and commercially. Connect brand ambition to platform performance, comfortable discussing data and CPMs as well as debating creative hooks. You connect culture to creativity. Read culture, spot signals early, and turn them into creative fuel driving meaningful participation. You can brief, build and refine ideas with creators and creative teams. You embrace what’s next. Energised by new tools, tech and formats, using innovation and experimentation to push creative thinking further. Benefits We also offer employees benefits such as Flex Fridays, gym memberships, free breakfast, regular social events, annual ski trips and more. EEO Statement Akcelo is committed to nurturing, creating and building a diverse environment. We welcome all applications from all walks of life. Senior Level Director Employment Type Full‑time Job Function Advertising, Strategy/Planning, and Management Industry Advertising Services #J-18808-Ljbffr
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Strategy Director
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vor 3 Wochen
Council of the City of Sydney, Österreich Akcelo Australia VollzeitThe Opportunity We’re looking for a Social Strategy Director who will lead social for one of the world’s most iconic brands - McDonald’s, whilst driving social opportunity across some of our other Tier 1 Clients. This is your chance to shape how a cultural powerhouse shows up and behaves across social - helping inspire work that’s fluent in the...
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