Director, Field Marketing
Vor 6 Tagen
About Us Diligent is the AI leader in governance risk and compliance (GRC) SaaS solutions helping more than 1 million users and board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners the C‑Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk build greater resilience and make better decisions faster. At Diligent we’re building the future with people who think boldly and move fast. Whether you’re designing systems that leverage large language models or part of a team reimagining workflows with AI you’ll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA we look for individuals willing to ask the big questions and experiment fearlessly — those who embrace change not as a challenge but as an opportunity. The future belongs to those who keep learning and we are building it together. At Diligent you’re not just building the future – you’re an agent of positive change joining a global community on a mission to make an impact. Learn more or follow us on LinkedIn and Facebook As the Director of Field Marketing you will lead and scale our field marketing efforts across APAC driving impactful regional campaigns that target our ideal customers with precision on time and within budget. In this role you’ll be a key player in advancing our mission to shape and unify the Governance Risk & Compliance (GRC) industry. You’ll strengthen our brand presence in priority markets and serve as a senior voice on both the regional leadership team and the global marketing leadership group presenting regional marketing strategies and performance insights. You’ll bring deep expertise in marketing strategy analytics campaign execution and team leadership guiding your team to deliver measurable results. Above all you’re an innovator someone who challenges the status quo to elevate performance and push marketing boundaries. Key Responsibilities Strategic Field Marketing Execution Design and execute localized field marketing programs tailored to the governance space including in‑market activations Develop and manage multi‑channel lead generation initiatives that increase MQLs accelerate the pipeline and drive conversions Support product launches and new feature rollouts by tailoring communications and promotional efforts for regional impact Customer Engagement & Brand Development \>Build brand visibility strengthen Diligent’s presence through strategic community engagement and event‑driven initiatives Organize and execute customer‑focused programs such as user groups, training sessions and executive briefings to drive retention and upsell opportunities Foster strong relationships with customers, partners and influencers to create brand advocates and referral opportunities Event Planning & Management Plan, promote and execute regional events including trade shows, roadshows, webinars and executive roundtables aligned with global and regional business objectives Ensure events are on‑brand and deliver ROI through lead capture, engagement and conversion Cross‑Functional Collaboration Partner closely with regional sales, product, marketing, digital and content teams to align on messaging, target audiences and go‑to‑market plans Act as a strategic bridge between global marketing teams and regional stakeholders to ensure alignment and adaptability in execution Performance Tracking & Budget Management Establish KPIs for owned field marketing activities and regularly report on campaign performance, lead conversion, pipeline impact and ROI Manage marketing budget efficiently to maximize return and align with growth strategies What We’re Looking For 7 years of B2B marketing experience with a focus on field or regional marketing preferably in SaaS governance or enterprise tech Proven track record of creating and executing successful demand generation and customer engagement programs Strong event management skills from concept through execution to post‑lead follow‑up with measurable business outcomes Excellent cross‑functional collaboration and stakeholder management skills Data‑driven mindset with proficiency in marketing analytics, CRM and campaign tools (e.g. Salesforce, Marketo, HubSpot) Experience managing and developing high‑performing teams Ability to thrive in a fast‑paced matrixed environment with a high degree of ownership A curious mindset and a strong interest in leveraging AI tools and automation to enhance marketing efficiency, personalization and impact What Diligent Offers You Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few We have teams all over the world. We may be headquartered in New York City but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore and Sydney. Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue and foster understanding. Diligent created the modern governance movement. Our world‑changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability to lead with purpose. Our employees are passionate, smart and creative people who not only want to help build the software company of the future but who want to make the world a more sustainable, equitable place. Headquartered in New York Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations you will be expected to work onsite at least 50% of the time. We believe that in‑person engagement helps drive innovation, teamwork and a strong sense of community. We are a drug‑free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship, status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including but not limited to cancer‑related or HIV / AIDS‑related) genetic information or sexual orientation in accordance with applicable federal, state and local law. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. See Diligent’s EEO Policy and Know Your Rights are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability you may contact us at … To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes. Required Experience Director Key Skills3> Digital Marketing B2B Sales Marketing Pardot Marketing Automation Customer Segmentation HubSpot Multichannel Marketing Market Research Affiliate Marketing Social Media Management Lead Generation Employment Type: Full Time Experience: years Vacancy: 1 #J-18808-Ljbffr
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