Director, Field Marketing
vor 3 Wochen
Director, Field Marketing (APAC) Location: Sydney, New South Wales, Australia. Salary: A$220,000.00 – A$265,000.00. Join Diligent’s leadership in shaping the governance, risk & compliance (GRC) industry. As the Director of Field Marketing, you will lead and scale our field marketing efforts across APAC, driving impactful regional campaigns that target our ideal customers with precision — on time and within budget. In this role, you’ll be a key player in advancing our mission to shape and unify the GRC industry. You’ll strengthen our brand presence in priority markets and serve as a senior voice on both the regional leadership team and the global marketing leadership group, presenting regional marketing strategies and performance insights. Key Responsibilities Design and execute localized field marketing programs tailored to the governance space, including messaging, campaigns, and in‑market activations. Develop and manage multi‑channel lead generation initiatives that increase MQLs, accelerate the pipeline, and drive conversions. Support product launches and new feature rollouts by tailoring communications and promotional efforts for regional impact. Build brand visibility and strengthen Diligent’s presence through strategic community engagement and event‑driven initiatives. Organize and execute customer‑focused programs such as user groups, training sessions, and executive briefings to drive retention and upsell opportunities. Foster strong relationships with customers, partners, and influencers to create brand advocates and referral opportunities. Plan, promote, and execute regional events—including trade shows, roadshows, webinars, and executive roundtables—aligned with global and regional business objectives. Ensure events are impactful, on‑brand, and deliver ROI through lead capture, engagement, and conversion. Partner closely with regional sales, product marketing, digital, and content teams to align on messaging, target audiences, and go‑to‑market plans. Act as a strategic bridge between global marketing teams and regional stakeholders to ensure alignment and adaptability in execution. Establish KPIs for owned field marketing activities and regularly report on campaign performance, lead conversion, pipeline impact, and ROI. Manage own marketing budget efficiently to maximize return and align with growth strategies. What We’re Looking For 7+ years of B2B marketing experience, with a focus on field or regional marketing, preferably in SaaS, governance, or enterprise tech. Proven track record of creating and executing successful demand generation and customer engagement programs. Strong event management skills—from concept through execution to post‑lead follow‑up—with measurable business outcomes. Excellent cross‑functional collaboration and stakeholder management skills. Data‑driven mindset with proficiency in marketing analytics, CRM, and campaign tools (e.g., Salesforce, Marketo, HubSpot). Experience managing and developing high‑performing teams. Ability to thrive in a fast‑paced, matrixed environment with a high degree of ownership. A curious mindset and a strong interest in leveraging AI tools and automation to enhance marketing efficiency, personalization, and impact. What Diligent Offers You Creativity is ingrained in our culture. We are innovative collaborators by nature and thrive in exploring how things can be done differently, both in our internal processes and to help our clients. Flexible work environment, global days of service, comprehensive health benefits, meeting‑free days, generous time‑off policy and wellness programs. Teams worldwide: office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney. Strong focus on diversity: Employee Resource Groups and resources to support ongoing education and dialogue. Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. This role will follow a hybrid work model. If you are within commuting distance to one of our Diligent office locations you will be expected to work onsite at least 50% of the time. We are a drug‑free workplace. Diligent is a proud equal‑opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent’s EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at #J-18808-Ljbffr
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