Demand Generation Manager

vor 3 Wochen

Council of the City of Sydney, Österreich AlayaCare Vollzeit

Get AI‑powered advice on this job and more exclusive features. Job details Full‑time | Permanent Hybrid working: 2 days in office, 3 days WFH Preferred locations: Melbourne, Sydney, Brisbane, Adelaide, Perth About AlayaCare We’re a fast‑growing SaaS scale‑up on a mission to transform aged and disability care across Australia, New Zealand, Canada, the US and beyond. Our platform helps care providers deliver exceptional service in homes, communities, and residential settings. We’re big on tech with purpose and passionate about improving lives – all while having a little fun along the way. The Role We’re on the lookout for a B2B Demand Generation Manager who can bring their Campaign, Digital & Generalist Marketing experience to the table. Reporting to the Director of Marketing ANZ you’ll help drive our Demand Generation campaigns for our SaaS solutions across the region. This is a role for someone who can zoom out to design campaigns and zoom in to pull the operational levers that make them run. If you’ve worked in a SaaS business, know how to engage hard‑to‑reach audiences, and have hands‑on experience with marketing automation platforms like HubSpot, you’ll thrive in this role. Responsibilities Design and execute multi‑channel B2B Demand Generation campaigns (email, digital ads, webinars, events) to drive awareness and qualified leads Manage digital advertising and paid media (LinkedIn, Google Ads), including budgeting, targeting, and performance optimisation Collaborate cross‑functionally with Sales and other Marketing team members and external partners on co‑marketing campaigns and lead nurturing initiatives Drive top‑of‑funnel lead generation and support the sales pipeline through aligned campaigns and content Track, analyse, and optimise campaign performance to improve ROI and lead conversion Support content and email marketing efforts, including campaign execution, template creation, and engagement analysis Leverage data and insights to inform strategic decisions and continuously improve demand generation outcomes. Qualifications Bring 5 years of experience in SaaS Marketing, specifically in Demand Generation / Campaign / Digital and Generalist Marketing Hands‑on experience with Google Ads, Analytics, Tag Manager, HubSpot &/or Salesforce Marketing qualification or equivalent experience Known for skills in carefully analysing data and processes to drive marketing efficiency and performance Excellent communicator – comfortable breaking down complex information in an understandable way Organised, manage workload proactively and work independently; comfortably collaborate as part of a team Customer‑focused individual with a passion for continuous learning and improvement. Bonus points Knowledge of the aged or disability care sector Previous experience with AlayaCare/Procura products Benefits Choose your own 2 days/week in office, 3 days WFH Competitive salary

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