Digital Content Manager
vor 10 Stunden
Digital Content Manager – Johnson & Johnson Innovative Medicine Overview Johnson & Johnson Innovative Medicine is a global leader in healthcare, providing breakthrough medicines, medical devices, and consumer health products. With a focus on innovative solutions, the organization empowers teams to develop therapies that prevent, treat, and cure complex diseases. Responsibilities Set the strategic direction for the Content Strategy Plan by synthesizing qualitative and quantitative insights, including advanced data analytics, to align content with brand and business objectives. Champion customer personalization by defining segmentation, mapping optimal channels, and curating persona‑driven content that drives engagement and loyalty. Collaborate with brand leaders to drive omnichannel excellence. Steer operational planning and execution, coordinating cross‑functional teams across marketing, technology, and other stakeholders to embed content personalization as a core capability. Lead design and implementation of omnichannel initiatives, ensuring all customer engagement activities strategically align with measurable impact and support brand growth. Provide strategic oversight on customer engagement metrics, distilling actionable insights for continuous content and brand strategy refinement. Design and oversee deployment of customer micro‑journeys in partnership with technology partners, ensuring seamless, personalized experiences across all touchpoints. Direct quarterly content planning and development, leveraging modular content authoring approaches and collaborating with agencies to deliver innovative, scalable solutions. Lead strategic engagement with the Data Science Team to harness customer data, uncover new personalization opportunities, and advance the organization’s content capability. Qualifications Degree in Marketing, Communications, or a related field. 5+ years of experience in pharmaceutical, FMCG, or another industry within digital marketing. Experience working in a matrix organization in an international environment. Track record of successfully running personalized digital campaigns. Strong written and verbal communication skills. Ability to collaborate functions. A positive, solutions‑oriented approach. Ability to navigate ambiguity. Knowledge of modular content and experience using an authoring tool. Preferred Skills Experience with advanced analytics and data‑driven personalization. Proficiency in omnichannel content strategy and delivery. Familiarity with content management systems and authoring platforms. Company Culture Competitive remuneration package. Continuous training and support. Award‑winning leadership development programs. Inclusive, flexible, and accessible working arrangements. Equal opportunity employer supporting diversity and inclusion. Benefits Up to 18 weeks of parental leave. 4 days of volunteer leave. Optional purchase of up to 2 weeks of additional annual leave. Dedicated Wellbeing Day for self‑care. Global Wellness Reimbursement of $780 per year. Employee Assistance Program for personal and professional support. Enhanced compassionate leave provisions (up to 30 days). Life insurance coverage. Employment Details Full‑time Location: North Ryde, New South Wales, Australia Open Position: Digital Content Manager #J-18808-Ljbffr
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Digital Content
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