Senior Manager Platform Content Strategy

Are you a social media and off-platform leader looking for a role with scale, influence, and real impact? This oneʼs for you. Australians are spending more time than ever on a diversifying network of platforms, and increasingly turning to them for news. The challenge for publishers is clear: meet audiences where they are and deliver value in ways that strengthen the future of journalism. This new role is critical to that mission. Partnering with the Head of Platform Content Strategy, youʼll be leading the delivery of News Corpʼs enterprise off-platform strategy, including social media, Apple News, AI, and emerging platforms. Spanning implementation, measurement, governance, tools, experimentation, and capability building, youʼll also lead, coach, and support our many mastheads and brands to deliver exceptional outcomes off-platform. In short, youʼll be one of the key drivers ensuring we maximise the value of our content off-platform, to help our journalism serve more Australians, more often. What You’ll Do Lead the end-to-end delivery of News Corp Australiaʼs off-platform strategy projects. Partner with the Head of Platform Content Strategy to manage the ongoing development and evolution of the off-platform strategy and roadmap, aligning initiatives with broader business objectives and audience growth goals. Guide and coach brands to implement the enterprise off-platform strategy through tailored playbooks and frameworks that drive excellence across channels. Lead enterprise insights and reporting, translating performance data into clear, actionable narratives that inform strategic direction and demonstrate impact. Manage strong partnerships with major platforms and vendors, ensuring News Corpʼs strategic priorities and commercial interests are consistently represented. Consultation & Capability Design and lead consultation, workshops, learning initiatives, and forums that strengthen off-platform performance and capability. Build and nurture a connected community of practice across the business to drive collaboration, share emerging insights, and scale best practices. Partner with brands and mastheads on high-impact campaigns and editorial initiatives, providing strategic guidance on audience growth, engagement, and monetisation. Collaborate with cross-functional partners across News Corp to align efforts, share intelligence, and embed consistent off-platform excellence. Lead initiatives to evaluate, pilot, and scale emerging off-platform technologies, formats, and content opportunities. Partner with our teams to identify and test new pathways for audience growth and monetisation. Identify and interpret shifts in algorithms, distribution models, and platform capabilities to inform strategic direction. Capture learnings from experimentation and translate them into frameworks, playbooks, and case studies that embed innovation across the organisation. Who are you? 8+ experience in social media, strategy, audience development, or related fields. Proven experience leading large-scale, cross-functional projects or programs within complex, multi-brand organisations. Demonstrated understanding of social, search, video, and aggregator ecosystems, including platform governance and monetisation models. Strong capability in stakeholder management, change leadership, and data-informed decision-making. Experience engaging with technology vendors and platform partners to drive business outcomes. Naturally analytical thinker who can interrogate data to distill insights, and recommend. Tertiary qualification in media, communications, marketing, business, or a related discipline is desirable. Benefits Access to publications and products from across the News Corp family Health & wellbeing – Advice, support and facilities for healthy minds and bodies (including onsite gym at our Adelaide, Brisbane & Sydney offices) Time off – Range of leave options to support personal needs (Parental leave, Birthday leave, Volunteer leave, Career break, Compassionate leave) Helping you grow – Development opportunities (including diversity and inclusion – focused education series) and recognition Financial wellbeing – Support on making the most of your money Perks & discounts – Exclusive offers across a range of products and services Giving back – Make a difference to our communities Workplace Inclusion and facilities – Employee resource groups, multi-faith quiet rooms & parents’ rooms Who are we? We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia. With over 150 brands across news, sport and lifestyle, News Corp Australia is trusted by over 18 million Australians a month to provide the information and inspiration they seek. Renowned for world‑class journalism and marketing services nationally and internationally, we offer a fast‑paced environment that encourages individuals to take control of their future and challenge themselves in ever‑changing fields. What’s next? Apply now or for more information on careers at News Corp Australia visit Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole‑selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know. If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit under the DEI section. #J-18808-Ljbffr