Chief Marketing Officer

Chief Marketing Officer - Tourism NT (JN - ) Brisbane, Australia Shape the future of one of Australia’s most vibrant regions Critical role in the growth and sustainability of tourism in the NT Drive innovative marketing and distribution strategies, based in Darwin, NT. Are you ready to lead an extraordinary tourism journey? Tourism NT is searching for a Chief Marketing Officer (CMO) who will elevate the Northern Territory’s global profile as the ultimate travel destination. This is not just any CMO role – this is an opportunity to be a visionary leader, shaping the future of tourism in one of Australia’s most diverse and awe-inspiring regions. Imagine marketing the iconic wonders of the Red Centre, the cultural richness of the Barkly, the lush landscapes of Katherine and Kakadu, the urban vibrancy of Darwin, and the untamed wilderness of Arnhem Land. At Tourism NT, we want to awe-inspire, and we need someone with the passion and expertise to amplify this spirit to both domestic and international audiences. As the CMO, you will lead a talented and dynamic team, driving innovative marketing and distribution strategies that showcase the Northern Territory’s unique offerings. You will play a pivotal role in shaping the Territory’s tourism future, developing and executing marketing initiatives that increase visitation, boost spending, and elevate our brand presence globally. You will collaborate with a diverse range of stakeholders – from tourism operators to government entities – and represent Tourism NT at industry forums, advocating for outcomes that enhance the Northern Territory’s competitive edge. This is your chance to leave a lasting legacy in a region like no other. What you’ll do : Develop, implement, and evaluate global marketing and distribution strategies in response to economic trends, social changes, and industry developments. Provide visionary leadership to the marketing team, leveraging resources to craft and deliver strategies that position the Northern Territory as the destination of choice for leisure travelers. Cultivate and maintain strong partnerships with industry stakeholders, tourism operators, and government entities to achieve strategic and operational goals. Represent Tourism NT in inter-jurisdictional forums, committees, and industry events, championing key messages and enhancing the Northern Territory’s position as a premier tourism destination. Prepare strategic reports, briefings, and communications for internal and external stakeholders ensuring clear and effective messaging. What you’ll bring : You are a dynamic and forward-thinking leader with a passion for tourism and a proven track record in driving successful marketing campaigns on a global scale. You thrive in a collaborative, creative, and stakeholder rich environment and have the ability to inspire your team to push boundaries and deliver outstanding results. You’ll have the vision, leadership, and strategic insight to shape the future of tourism in the Northern Territory for the next decade. Why the Northern Territory ? As CMO, you will not only play a critical role in the growth and sustainability of tourism in the Northern Territory, but you will also immerse yourself in one of Australia’s most unique and diverse regions. Apply Now: This is a truly rare opportunity that comes along only once in a career. Come and make an extraordinary impact on one of the world's most unique travel destinations. This role is a 4 year fixed-term contract, based in Darwin, Northern Territory . For a confidential conversation regarding the role, please contact Sam Wallace on at Davidson Search & Advisory. Applications close at 11:30pm, Thursday 3 April 2025. Davidson acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do. Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you. Join us in making the Northern Territory the ultimate travel destination. Your adventure starts when you click apply. #J-18808-Ljbffr