Analytics and Audience Specialist
Vor 2 Tagen
As a not-for-profit organisation, we’ve got our students’ best interests at heart. Wehave guided more than 500,000students to explore, choose, and enrol in one of the 1,000 and growing courses listed on the OUA marketplace from 27 leading Australian universities.
We embrace the principles of aligned autonomy and agility to guide our operations. Our culture is built on values that prioritise Acting for Customers, Continuously Improve, and Caring for Each Other.
Are you ready to dive into the dynamic world of audience engagement and analytics? As our Analytics and Audience Specialist at OUA, you'll be at the forefront of shaping how we connect with our audience. Picture yourself as the orchestrator of strategies that ensure our platforms not only track but also resonate with our users' experiences.
You'll wield your expertise to drive the health and direction of our Customer Data Platform (CDP) and web analytics platform (GA4). But that's just the beginning.
We're on the lookout for someone with a spark, someone who can infuse our business with energy and insight. Your role isn't just about numbers; it's about storytelling with data, illuminating the paths our audiences tread through our digital landscapes.
In this role, you'll be the linchpin that brings together teams from Product, Engineering, Marketing, Sales, and Insights. Your mission? To breathe life into our customer experience strategy, ensuring it pulsates with relevance and resonance.
Here's a glimpse into your day-to-day:Crafting and implementing audience management strategies that resonate across OUACollaborating with diverse teams to enhance our customer experience and lifecycle strategiesTaking charge of our CDP platform (Tealium), ensuring seamless data collection and activationGuiding stakeholders through campaign activations and audience integrationsEstablishing governance frameworks to track audience segments effectivelyChampioning the integration of digital technologies to track business objectives consistentlyCollaborating with external vendors and internal teams to maximise technology potentialMaintaining and optimising Google Analytics and other digital analytics toolsIf you're ready to make an impact, here's what we're looking for:Proficiency in Tealium Server-Side products – specifically iQ, AudienceStream and EventStreamHands-on experience with CDPs, preferably in a similar capacityA knack for turning data into actionable insightsExpertise in web analytics and tag management softwareStrong problem-solving skills and a business-centric mindsetResilience, flexibility, and comfort with ambiguityProficiency in SQL and exposure to databases/data warehouse environmentsWhat do we offer?Not-for-profit salary packaging benefits, including novated leasingCompetitive market salary along with annual individual and company incentivesDiscounted gym memberships and health insuranceLearning and training opportunitiesSubsidised study opportunitiesPaid subscription to Calm as part of our commitment to health and wellbeingInclusive leave policy to swap and recognise significant events that fall outside of our public holidaysWorkation leave – work remotely anywhere for 10 days of the yearOUA is committed to fostering an inclusive and diverse workplace, reflecting the diversity of the marketplace we serve. We encourage candidates from all backgrounds to apply, even if they don't meet all the requirements listed. We value unique perspectives and experiences that can contribute to our mission of helping students transform their lives.
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