Email Marketing Specialist

Studios bursting with good vibes to make your body strong and your mind happy. Power up or wind down with Boxing, Hot Pilates, Yoga and Reformer Pilates. Find your positive state of mind, one sweaty workout at a time. EMAIL MARKETING SPECIALIST POSITION Full-time, 38 hours per week. Monday - Friday REPORTS TO Marketing and Communications Manager ABOUT THE ROLE As the CRM Marketing Specialist, you play the crucial role of driving our Customer Relationship Management program (CRM), optimising performance and recommending ways to help us deliver on our mission to be the best part of somebody’s day at every touchpoint in the customer journey. You are responsible for the design, copywriting, audience segmentation, database management and statistics reporting of all digital campaigns and automations. You will strategically use channels such as EDM, SMS and the Upsate App to drive member acquisition, conversion and retention at every point in their Upstate experience. You will also support the wider marketing and communications team with digital assets that ensure consistent brand design and copy across multi‑channel campaigns. A BIT ABOUT YOU.. As a passionate and experienced CRM Marketing Specialist, you have a proven track record in executing email campaigns and automations. Your meticulous attention to detail ensures that every interaction adds value to the customer journey. You are driven to understand and master a platform for best use. You will bring our vision for creating engaging and personalised customer journeys to life and help find ways to delight members at every brand touchpoint. You are creative and have a strong analytical mindset, enabling you to design visually compelling campaigns while also diving deep into email metrics to drive continuous improvement. You thrive in a dynamic environment and are ready to be a key player in our marketing team. KEY RESPONSIBILITIES CRM Management Manage all email marketing, SMS, push notification and in‑app campaigns Manage the CRM platform including optimising member journeys, building out new journeys, identify and build out segmentation. Drive innovation within the member journey, develop new ideas and recommendations. Manage all email and SMS automated flows, continually strategising potential improvements and opportunities to increase member retention and conversion Write creative and persuasive copy for email and SMS campaigns and flows that drive engagement and conversions, while staying true to the Upstate tone of voice. Conceptualise and design compelling and engaging email campaigns and other digital assets including app banners and digital ads. Manage the member EDM content schedule, liaising with internal teams and external brand partners to create accurate comms that add value to the member experience Performance Marketing + Reporting Produce weekly membership reports and analyse data Run regular EDM + SMS campaign reports and make suggestions for improvements Analyse the performance of automated flows and make suggestions for improvements Conduct A/B testing of tools such as audience segments, subject lines and offers in order to analyse Upstate customer behaviour General Marketing Support Support the marketing team with content creation and other design and copy projects as required. Stay updated with industry trends to ensure our email marketing strategies are best practice. EXPERIENCE AND QUALIFICATIONS Bachelor’s degree in marketing/communications/business or a related field of study. Minimum 2 year’s experience in an email marketing role. Experience in design software such as Canva or Adobe Creative Suite. Knowledge of email marketing best practices and experience using email marketing and CRM software. Understanding of branding principles and ability to maintain brand consistency. Strong attention to detail and ability to manage multiple projects and deadlines. Highly creative High attention to detail with design, grammar and tone of voice. Highly analytical, able to understand email metrics and implement strategies to increase results. This role primarily involves working from home but requires occasional in‑person meetings at either our Geelong or Melbourne studio offices. ABOUT UPSTATE Upstate is one of Australia’s fastest‑growing fitness brands, bringing all the good vibes with Hot Pilates, Reformer, Yoga, and Boxing studios nationwide. With most of our studios in Victoria we’re on a mission to keep expanding nation‑wide and inspire more people to find their positive state of mind through movement, connection, and positivity. We’re looking for passionate, driven, and upbeat team players who live and breathe the Upstate mission and values, people who bring their best energy to everything they do and want to grow with us. OUR VALUES We Are a Team We’ve got each other’s backs - always. Every role matters in delivering the best possible Upstate experience. We support, cheer on and lift each other up to achieve epic things together. Be the Best Part of Someone’s Day We’re all about making someone’s day for our members or our team. We obsess over the details to create those feel‑good moments and are always looking for ways to improve. We are the Customer Taking classes is part of our culture. Staying connected to the member experience keeps us inspired and always striving to level up. We’re big believers in feedback - giving it, receiving it and growing from it - because that’s how we keep bringing the best vibes, every single day. Our Mindset is Positive Positivity and a can‑do attitude are our superpowers. We face challenges head‑on, always finding a way forward. We lift each other up, cheer each other on and keep the vibes high - because when we lead with positivity, there’s no limit to what we can achieve together. Community is Our Heart and Soul Connection is what makes Upstate special. We know names, we celebrate members at every opportunity, big or small, and we make them feel like they belong. We Push the Boundaries We’re curious, bold and open to trying new things. Growth and innovation keep us moving forward while always staying true to our mission. We Are Agile We move fast at Upstate. Agility is our strength. We stay proactive and ready to pivot when opportunities arise - we move fast on opportunities while staying aligned to our long‑term vision. OUR PEOPLE Our mission is to be the best part of someone’s day and that starts with our team. At Upstate, we’re proud to create a workplace where everyone feels seen, valued and accepted. We welcome diversity in all its forms and everyone is welcome at Upstate. #J-18808-Ljbffr