Market Research Officer

Join to apply for the Market Research Officer role at City of Gold Coast . At the City of Gold Coast, we’re passionate about enhancing the lifestyle of our community and ensuring our city continues to thrive. We’re seeking an experienced Marketing Research Officer to lead the research and data analysis to inform strategic, integrated and innovative marketing and communication initiatives. About Your New Role Are you passionate about using data to drive impactful marketing campaigns? We are seeking a research specialist to join our dynamic marketing and external communication team. In this role, you will be responsible for providing research and insights to inform marketing campaigns. Your work will directly contribute to the development of effective strategies that engage and benefit our local community. Collaboration will be central to your success. You’ll work closely with internal and external stakeholders and agencies to support City initiatives and foster strong, productive relationships. Responsibilities Conduct comprehensive marketing campaign research to gather data on community needs and preferences. Analyse data to identify trends and insights that will inform marketing strategies. Collaborate with a marketing and communication team to develop targeted campaigns. Prepare detailed reports and presentations to communicate findings to stakeholders. Monitor and evaluate the effectiveness of marketing campaigns and suggest improvements. Provide expert advice to develop targeted campaigns and effective, innovative marketing solutions. Facilitate market research to deliver focus groups, product testing, surveys and interviews. Contribute to the City’s Marketing Centre of Excellence framework through data-driven recommendations delivering continuous improvement. Minimum Requirements Bachelor's degree in Marketing, Research, or a related field. Proven experience in primary and secondary market research and data analysis. Proficiency in using market research tools and software. Benefits 9-day fortnight Flexible work arrangements to suit your lifestyle, including hybrid/work from home options, flexible working hours and locations Personal and professional development courses Access to 350+ fitness facilities through Fitness Passport 4 free confidential counselling sessions a year for you or an immediate family member 1 free nutritionist and financial advice session per year Seniority Level Mid-Senior level Employment Type Full-time Job Function Research, Analyst, and Information Technology; Government Administration How to apply For more information, view the position brief by clicking the paperclip icon in the top right corner of this screen. Click 'Apply' to submit your online application. Upload your Resume with a Cover Letter (of no more than 2 pages) outlining how your skills, experience and personal attributes would allow you to achieve success in this role. Documents need to be less than 2MB in size and PDF format is preferred. If you encounter technical issues when applying, please email Contact Person Michelle Field Closing Date: Monday 8th December 2025. Please note applications for all of our vacancies close at 10.00pm on the listed closing date. The City of Gold Coast is an equal opportunity employer dedicated to promoting an inclusive and diverse workplace. We are committed to supporting an environment where all employees, regardless of their differences or similarities, feel valued, respected and supported. Aboriginal and Torres Strait Islander persons are encouraged to apply. #J-18808-Ljbffr