Crm & Email Marketing Lead

Overview lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. We focus on creating positive change to build a healthier, thriving future and an equitable, inclusive and growth‑focused environment for our people. About This Team The team leads initiatives and technology capabilities that optimize guest loyalty and retention across online and offline channels. We develop cross‑channel connected guest journeys and leverage data to advise on marketing programs that influence consumer behavior at key points in the guest journey and positively impact success KPIs. We will be looking after all markets across APAC. In this role, you will be responsible for developing and implementing email & SMS communications, assisting on specific projects that require experience with CRM marketing communications, including email, SMS & more channels in the future. You will work alongside the Brand & Community & ecommerce team to design & get content alignment. Responsibilities Lead and execute end‑to‑end email and SMS campaigns — from content creation and asset coordination to QA, scheduling, and post‑campaign reporting — with precision and accountability. Initiate and own KPI frameworks for campaign performance, ensuring alignment with business goals and continuous optimization across customer segments and lifecycle stages. Build and refine audience segmentation strategies to maximize engagement and revenue, leveraging behavioral and transactional data for personalized messaging. Manage the email marketing calendar in close coordination with ecom, merchandising, and internal stakeholders, negotiating priorities and timelines across teams. Drive A/B testing initiatives including subject lines, content, CTAs, send times, and segmentation strategies. Maintain a robust testing calendar and deliver actionable insights to improve campaign effectiveness. Collaborate with design and copywriting teams to optimize email creatives and templates, ensuring brand consistency and performance best practices. Ensure data accuracy and hygiene through regular database cleansing, re‑engagement efforts, and compliance with privacy regulations. Generate and present detailed campaign reports with a focus on accuracy, insights, and strategic recommendations for future improvements. Support CRM operations and lead CRM‑initiated projects, demonstrating strong problem‑solving skills and a proactive mindset. Make strategic recommendations for tailored email templates and journey enhancements based on performance data and customer feedback. Qualifications 5+ years of experience in email marketing and preferably with CRM exposure Experience with Salesforce Marketing Cloud and Adobe Analytics Excellent understanding of email marketing best practices for optimized conversions by different segment groups and ability to create effective email journeys Create dynamic emails for targeted campaigns Knowledge of HTML, CSS, AMPScript, and SQL is a plus Fluency in English (written and spoken) Must Haves Acknowledges the presence of choice in every moment and takes personal responsibility for their life Possesses an entrepreneurial spirit and continuously innovates to achieve great results Communicates with honesty and kindness, creating space for others to do the same Leads with courage, knowing the possibility of greatness is bigger than the fear of failure Fosters connection by putting people first and building trusting relationships Integrates fun and joy as a way of being and working Benefits Beyond The Paycheck (Benefits & Perks) : Our total rewards program supports you in achieving your goals and focuses on the things you love. Competitive base pay, team‑based bonus, paid time off, generous employee discounts, fitness / yoga classes, parenthood top‑up and personal and professional development programs. Availability may vary by location and employment type; benefits may change without notice. Additional Details Learn more about what it's like working for lululemon in our Asia‑Pacific markets. Seniority level Mid‑Senior level Employment type Full‑time Job function Other #J- Ljbffr #J-18808-Ljbffr