Head of Retail Marketing

Head of Retail Marketing Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well‑being solutions. Guided by our shared missions – ‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’ – we’re committed to transforming workplaces and improving people’s daily lives. Your role in our Mission: This first‑of‑its‑kind role within our Retail team reports to the Group Retail Director. You will embed the Braze platform at Reward Gateway, transform how we engage users, and help merchant partners grow. You will also drive revenue from customer and client usage of our platform, currently >$500m in employee spend per year. Responsibilities and Core Duties: Build the foundations of our end‑user retail marketing strategy, demonstrating the commercial ROI of Braze‑powered engagement through clear success metrics and storytelling for our Merchant Partners. Provide strategic direction to ensure campaigns and journeys are aligned to commercial goals and executed effectively by the Marketing Automation Specialist. Partner with the Retail Team to design and launch compelling promotions and offers that drive measurable outcomes for merchant partners. Co‑create client‑focused and partner‑aligned campaign concepts with the Retail Team and Marketing Automation Specialist, ensuring relevance and commercial resonance in the local market. Contribute expertise in client/partner meetings, creating actionable campaigns and sharing Braze knowledge to develop strategies that drive value for merchants and users. Develop locally relevant and personalised content tailored to different audience segments. Ensure all communications are consistent with brand guidelines and client expectations. Monitor campaign performance and provide insights and recommendations to maximise ROI. Drive a test‑and‑learn culture, embedding experimentation as part of BAU. Operate as a player‑coach in the first 18–24 months while shaping the vision for how customer retail marketing grows. Lay the groundwork to hire, coach, and develop a small team in the future as the function scales. Collaborate with the Australian Retail team and with Global Retail, Marketing, and Product teams to align execution with broader strategy. The Experience and Key Skills you will have: Significant experience leading retail engagement and lifecycle strategies at commercial scale, ideally in high‑volume B2C, eCommerce, or B2B2C environments where you’ve driven measurable commercial impact through digital channels, CRM, and partner marketing. Strong understanding of Braze’s capabilities to guide and collaborate with marketing automation specialists. Strong understanding of customer lifecycle marketing and how to connect campaigns to commercial outcomes. Data‑driven mindset with the ability to interpret results and continuously optimise campaigns. Experience in a player/coach role having managed or mentored a small team while remaining hands‑on. Confidence collaborating with partners/clients to co‑create campaigns that drive mutual value. Excellent communication and stakeholder management skills, comfortable with both detail and big‑picture conversations. The Interview Process: Initial interview with a member of our Talent Acquisition team. First stage interview with Group Retail Director, APAC and AUS Marketing Director. Take‑home case study task. Final stage interview with Group Retail Director, APAC and Managing Director, APAC. At Reward Gateway, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate. Be comfortable. Be you. We want every employee to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, because we believe diversity drives innovation and makes us stronger. Our approach to hiring and building teams is about more than filling roles – it’s about creating an environment where everyone can thrive, feel supported, and contribute to our mission of making the world a better place to work. #J-18808-Ljbffr