Head of Retail Marketing

Job Description Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well‑being solutions. Guided by our shared missions - ‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’ - we’re committed to transforming workplaces and improving people’s daily lives. Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives. Your role in our Mission : This is a fantastic opportunity to make your mark in this first‑of‑its‑kind role within our Retail team. Reporting to the Group Retail Director, you’ll play a pivotal role in embedding our Braze platform at Reward Gateway, transforming how we engage our users and help our merchant partners grow. We’re at the beginning of our journey with Braze, so we’re looking for someone who’s ready to make their mark – a B2C and Braze marketing champion who can show us what’s possible and isn’t afraid to roll up their sleeves and get hands‑on in the early stages of the role. Along with your Retail team, you’ll contribute to revenue driven from customer and client usage of our platform, which currently sits at over $500m in employee spend per year through our world‑class employee discounts and reward programs. This is the chance to be both operator and leader, partnering with retail partnership managers to design campaigns that solve real client and merchant challenges and turning those into success stories for the market. Over time (we envisage within 18‑24 months), you’ll build out a small team around you, step into broader strategy, and grow into the full Head of Retail Marketing remit. Flexible, Hybrid Working Our office is for you to use as much as you like; as a minimum our APAC Sales Team works from our Sydney office or Melbourne office at least twice a week. Key Responsibilities End‑User Strategy & Growth Build the foundations of our retail marketing strategy, creating repeatable approaches that demonstrate the ROI of Braze and generate value for our Merchant Partners and users. Take ownership of lifecycle journeys — from onboarding through to retention and reactivation. Retail Partner and Client Collaboration Partner with our Retail Team to design and launch compelling promotions and offers that drive measurable outcomes for our merchant partners. Contribute your expertise in client / partner meetings, helping bring ideas to life with actionable campaigns and sharing your expertise in Braze to develop strategies and campaigns that will help drive value for our merchants and users. Campaign Development and Execution Design, implement, and optimise omnichannel marketing campaigns using Braze (email, push, in‑app, SMS). Manage end‑to‑end automation workflows, including segmentation, dynamic content creation, A / B testing, and performance tracking. Create new client‑focused and partner‑aligned campaigns, collaborating with the local team to ensure relevance and resonance. Act as both strategist and operator, comfortable “on the tools” but also able to see the bigger picture. Localised Content & Personalisation Develop locally relevant and personalised content tailored to different audience segments. Ensure all communications are consistent with brand guidelines and client expectations. Optimisation & Analytics Monitor campaign performance and provide insights and recommendations to maximise ROI. Drive a test‑and‑learn culture, embedding experimentation as part of BAU. Team & Future Leadership Operate as an individual contributor in the first 18‑24 months while shaping the vision for how retail marketing grows. Lay the groundwork to hire, coach, and develop a small team in the future as the function scales. Collaborate with the Australian Retail team and across global Marketing, Product, and Retail to align execution with broader strategy. Skills Proven2‑3 years’ expertise in leading a Braze‑enabled marketing team with a retailer with annual turnover of at least $250 million. Hands‑on mastery of segmentation, Canvas workflows, dynamic personalisation, and Liquid syntax. Strong understanding of customer lifecycle marketing and how to connect campaigns to commercial outcomes. A track record of delivering measurable results through marketing automation and CRM campaigns. Data‑driven mindset with the ability to interpret results and continuously optimise campaigns. Experience in a player / coach role having managed or mentored a small team, while still being hands‑on. Confidence collaborating with partners / clients to co‑create campaigns that drive mutual value. Excellent communication and stakeholder management skills, comfortable with both detail and big‑picture conversations. Significant experience in retail marketing automation, digital marketing, or CRM roles, ideally within B2C, eCommerce, or B2B2C contexts. The Interview Process Initial interview with a member of our Talent Acquisition team First stage interview with Group Retail Director, APAC and our AUS Marketing Director Take home case study task followed by: Final stage interview with our Group Retail Director, APAC and Managing Director, APAC At Reward Gateway, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate. #J-18808-Ljbffr