Digital Content Specialist

Join to apply for the Digital Content Specialist role at IAG ROLLiN’ is rethinking traditional insurance and doing it a lil differently. Part of Insurance Australia Group (known as IAG), we’re making insurance more accessible for the young and young‑at‑heart. As the digital‑first car insurance brand shaking up the market for young Australians, we’re here to make insurance simple, flexible, and wallet‑friendly—and we’re growing fast. As our Digital Content Specialist, you’ll own our tone of voice and craft content that connects with Gen Z and Millennials, turning complex ideas into clear, engaging experiences. In this role, you’ll work in a small, agile team that thrives on curiosity, creativity, and a test‑and‑learn approach. If you love words, want to make an impact, and enjoy challenging the status quo, this is your chance to help build one of Australia’s fastest‑growing insurance brands. This is a 12‑month max‑term full‑time role based in Gadigal Country (Darling Park 2, Sydney), Naarm (Melbourne) or Meanjin (Brisbane). What You'll Do Ownership of the ROLLiN’ brand tone of voice. Ensure our content is aligned at every touch point. Write, edit, and optimise content across customer‑facing touch points including marketing campaigns, website content, blog content, customer comms, social, app experiences. Lead on the ROLLiN’ content plan. Translate complex insurance topics into plain English that’s clear, persuasive, and customer‑first. Managing content for PR and DigiPR campaigns and work closely with internal and external PR teams. Collaborate with our SEO and GEO agency to deliver high‑performing, search‑optimised content. Develop personalised and behaviourally driven content for seamless customer journeys. Ensure brand tone and consistency across all digital channels for a unified experience. Partner with product, tech, and marketing teams to deliver content that drives growth. What You'll Bring 5+ years’ experience creating digital content for consumer brands, ideally for Gen Z and Millennial audiences. Strong writing and editing skills with a knack for storytelling and clarity. Ability to work collaboratively and confidently lead content conversations with stakeholders. Attention to detail and a passion for delivering high‑quality, engaging experiences. Understanding of cultural trends and behaviours in the 25–34 demographic. Degree in communications, journalism, marketing or equivalent experience. What We Offer Boosted superannuation with 13% as standard. 20 days annual leave + 5 days MyLeave (extra leave for what’s important to you). Work from home and many more flexibility options with myFlex. Up to 50% off personal insurance, including home and motor insurance. Partner discounts on private health insurance, tech & appliances, and many more. Access to LinkedIn Learning, the award‑winning IAG Academy, study assistance and secondment opportunities. Employment type eligibility criteria apply. Applications close: Tuesday 16 December :59PM AEDT Adjustments and Support If you require any support or adjustments to participate equitably in our recruitment process, we encourage you to reach out to for a confidential conversation. More About Us As part of IAG you'll enjoy a world of career opportunities, a purpose‑led place focused on creating connection and belonging, and where you can create meaningful impact every day and grow your career beyond the expected. That’s not just words. It’s our people promise. We’re ready for you with unexpected opportunities for your career, your work‑life and your ability to make a difference. We celebrate all viewpoints shaped by life experiences and culture, and are guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities. We collaborate on Indigenous‑led solutions that enable growth and create meaningful change for our customers and employees. Referrals increase your chances of interviewing at IAG by 2x. Get notified about new Content Specialist jobs in Melbourne, Victoria, Australia. #J-18808-Ljbffr