Digital Publishing and Content Officer

Join to apply for the Digital Publishing and Content Officer role at Australian Renewable Energy Agency (ARENA) ARENA is at the forefront of Australia’s renewable energy transition, funding and supporting innovative solutions that make real impact. By investing in cutting edge technologies, sharing insights with the market and collaborating with industry leaders, we’re accelerating progress towards a cleaner, more sustainable future. Every role here contributes to meaningful change and shapes Australia’s transition to renewable energy. Join our purpose-driven team where innovation thrives and your work matters. With a values-driven culture built on knowledge sharing and impact, we offer an advancing environment where you can grow your skills, expand your expertise in the renewable energy sector and make a lasting positive impact. If you're ready to be part of something bigger, transforming the future of energy for a sustainable future. Explore our opportunities today. About the team The Marketing and Communications team is a strategic enabler of ARENA’s mission: driving impact through communications, engagement, and reputation management. We operate as a high-performing, multi-skilled team that integrates communications, marketing, media, stakeholder engagement, and digital strategy to support the agency’s goals. The Marketing and Communications team partners with business areas to understand their objectives, risks, challenges and opportunities. The team translates these into strategic communications and engagement plans that are insight-driven, audience-focused, and aligned with ARENA’s priorities. We don’t just deliver outputs—we solve problems, shape narratives, and build trust. We operate through a strategic business partnering model, embedding communications specialists within portfolio areas and impact teams. This approach ensures Corporate Affairs is closely connected to the work that drives ARENA’s mission, enabling early insight, stronger alignment, and more effective storytelling. About the position The Digital Publishing and Content Officer is responsible for day-to-day publishing across ARENA’s digital channels, primarily its website, applying technical expertise in digital publishing, user experience, and copywriting to deliver accurate, accessible, and high-quality content across the website, EDMs, blog, and intranet platforms, supporting ARENA’s business priorities and ensuring compliance with all technical standards. We are open to applications from candidates located in Canberra, Sydney or Melbourne. Responsibilities for the Digital Publishing and Content Officer include: Execute daily publishing tasks across ARENA’s digital channels—primarily the website—ensuring content is delivered accurately, on time, and in line with accessibility, UX/CX, and content hierarchy standards. Apply technical proficiency in content management systems (CMS), HTML/CSS, and digital publishing tools to build, edit, and optimise web pages and digital assets. Implement SEO best practices across all published content, including metadata, keyword integration, tagging, and structured content to improve discoverability and search rankings. Support SEM initiatives by ensuring landing pages and campaign content are aligned with paid media strategies and performance goals. Collaborate with Communications Managers to write and edit high-quality content for web, EDMs, blogs, and intranet platforms, ensuring consistency in tone, style, and messaging across channels. Ensure content accessibility compliance, including WCAG standards, and maintain technical accuracy across all digital outputs. Use analytics tools (e.g. Google Analytics, Siteimprove) to monitor content performance, identify optimisation opportunities, and report on engagement metrics. Collaborate with internal stakeholders to translate business priorities into clear, engaging digital content that supports ARENA’s strategic objectives. Manage publishing workflows using project management tools such as Asana, ensuring tasks are tracked, prioritised, and completed to specification. Maintain version control and content governance, ensuring updates are documented and aligned with ARENA’s digital standards and brand guidelines. Identify and escalate digital publishing outputs that require external technical support, consulting ICT when appropriate. Work with ARENA’s external web agency to coordinate and implement regular website maintenance, security patches, and accessibility updates, ensuring the site remains secure, compliant, and aligned with best practice in cyber risk management and digital accessibility. Key opportunities Work on diverse projects, from website publishing to EDM campaigns and blog content, in a fast-paced, purpose-driven environment. Partner with external agencies and internal stakeholders to keep ARENA’s digital presence secure, innovative, and future-ready. Play a pivotal role in increasing ARENA’s digital presence, ensuring content is accurate, accessible, and engaging across multiple platforms. Apply your technical expertise in CMS, HTML/CSS, and SEO to optimise digital content and improve discoverability. Drive user experience and accessibility standards, contributing to a best-in-class digital environment. What we are looking for Knowledge and experience Demonstrable experience with WordPress and/or other web-based CMS (e.g., Drupal, Joomla). Experience with SharePoint for publishing and managing intranet or internal communications content. Proficient in using email marketing platforms such as Campaign Monitor or Mailchimp to create and distribute EDMs. Familiarity with Salesforce or similar CRM systems for integrating and managing digital content and campaigns. Proficient in applying HTML and CSS to format and troubleshoot web content. Practical understanding of SEO principles, including metadata, keyword integration, and content optimisation for search engines. Experience supporting SEM activities by preparing and updating landing pages and campaign content. Experience using digital publishing workflow and project management tools, such as Asana. Familiarity with web analytics tools (e.g., Google Analytics, Siteimprove) to monitor and report on content performance. Skills and capabilities Ability to ensure all digital content meets accessibility (WCAG) and user experience (UX/CX) standards. Strong copywriting and editing skills for web, EDMs, blogs, and intranet content. Ability to collaborate with stakeholders to translate business needs into effective digital content. High attention to detail, accuracy, and adherence to technical and brand standards. Willingness to support team members and contribute to a collaborative, high-performing team culture. Qualifications Degree in Marketing, Communications, Media or Web Development highly regarded but not essential. Seniority level Associate Employment type Full-time Job function Marketing Government Administration #J-18808-Ljbffr