Digital Marketing Manager

GREAT PLACE TO WORK AUSTRALIA AND NEW ZEALAND PTY – Sydney NSW Job Type: Permanent position | Full time position Job Description JOB PURPOSE The Regional Digital Marketing Manager is responsible for driving measurable growth across Great Place To Work’s digital ecosystem. This role is both strategic and hands‑on — developing and executing digital campaigns that generate qualified, pipeline, and accelerate revenue across Australia, New Zealand, Singapore, Philippines, Vietnam, Malaysia, Indonesia, and Thailand. You will be the engine room of digital performance, managing all aspects of paid media, SEO, AEO, website optimisation, experimentation, and analytics. You will oversee our website developer and play a pivotal role in building the systems, data, and campaigns that fuel our regional expansion. This is a role for an analytical and creative operator who thrives on execution, experimentation, and impact. Responsibilities In this role, you will both set the digital agenda and deliver against it — from high‑impact campaigns and experiments to performance dashboards and conversion optimisations. Your success will be measured by your ability to generate qualified pipeline, improve ROI across channels, and elevate GPTW’s digital maturity across the region. Digital Strategy & Execution Develop and implement a comprehensive digital growth strategy aligned to pipeline and revenue goals. Manage, test, and optimise digital campaigns across LinkedIn, Google, Meta, and emerging platforms. Oversee day‑to‑day channel performance and continuously improve funnel conversion rates. Partner with Marketing Business Partners to align paid, owned, and earned channels around key country objectives and campaigns. SEO & AEO Lead the SEO and AEO strategy to maximise organic visibility across traditional search engines and AI‑powered platforms. Conduct technical audits, keyword and intent analysis, and implement schema and structured data to improve visibility. Develop backlink, internal link, and content performance strategies to strengthen domain authority. Collaborate closely with the Content Manager to ensure all content is optimised for both human and machine readers. Testing & Experimentation Champion a culture of testing and continuous improvement across digital channels. Design and run structured experiments, including A/B and multivariate testing, to optimise creative, copy, landing pages, and user journeys. Identify and validate new growth levers through data‑driven experimentation. Document and communicate key learnings to enhance campaign efficiency and scalability. Analytics & Reporting Measure and report on campaign performance across all channels using tools including HubSpot and GA4 to uncover insights, trends, and growth opportunities. Create regular digital performance reports and recommendations for the Marketing Business Partners and the wider business. Build and maintain multi-touch attribution reporting frameworks to accurately measure the impact of marketing activities across channels and stages of the funnel. Team Leadership & Collaboration Manage the website developer and coordinate technical updates and optimisation. Collaborate with Content, Design, Event and Country Marketing teams to ensure consistent execution across markets. Champion the development of the digital capabilities of the marketing team and wider business. Technology & Innovation Manage and optimise the existing tech stack (HubSpot, SEMrush, GA4, Looker Studio, Hotjar, WordPress). Evaluate and pilot new marketing technologies that enhance performance, tracking, or automation. Help create a test‑and‑learn culture, adopting innovative approaches to improve efficiency and results. Skills and Knowledge Educational Qualifications: Bachelor’s or Master’s degree in Business, Marketing, Communication, or a related field. Equivalent experience will also be considered. Relevant Experience: Proven experience in B2B marketing, ideally in a regional or multi‑market context. Proven experience in digital marketing, growth marketing, or performance media. Proven success managing B2B digital channels across multiple markets (ASEAN or APAC experience preferred). Deep expertise in paid media, SEO, AEO, analytics, and experimentation. Strong hands‑on experience with HubSpot, GA4, SEMrush, and major ad platforms. Experience managing agencies, developers, or technical partners. Personal Characteristics & Behaviours Strategic thinker with a results‑driven approach. Exceptional cultural intelligence and adaptability to diverse regional contexts. Collaborative leader with excellent communication and stakeholder management skills. Innovative mindset with a passion for continuous learning and growth. Strong advocate for workplace culture and employee engagement. #J-18808-Ljbffr