Brand Marketing Manager

Head of Sales & Marketing at Capstone Property Recruitment | Diversity & Engagement Committee Member UDIA VIC | Incredible new opportunity for a senior marketing leader to join Villawood Properties, one of Australia’s leading private Developers and lead the national retail brand strategy. Newly created leadership role shaping brand, media & community strategy Join an innovative, values‑led developer creating thriving, connected communities Creativity, strategy & purpose in a role with real influence and growth About the Company Join Villawood Properties, one of Australia’s most awarded, innovative and community‑focused developers - a business that doesn’t just build places, but creates thriving, connected communities. Known for doing things differently, they blend creativity, social purpose and commercial success in equal measure. With a proud legacy of delivering award‑winning masterplanned communities, they are seeking to bolster their Marketing team with the appointment of a Brand Marketing Manager to help shape the next chapter of their brand story. The Opportunity This newly created role offers genuine scope for continued growth. It is a high‑profile and multi‑faced position that spans Project Marketing, Marketing Communications, the Sales function, and external relationships including national builder liaison. As Brand Marketing Manager, you’ll be responsible for defining and driving a compelling national retail brand strategy that strengthens awareness, deepens engagement, and celebrates the company’s purpose. Reporting to the GM Marketing you’ll inspire creativity across the business and lead a talented marketing team, both directly and indirectly, across multiple states. You will work in close collaboration with the GM Marketing, who will provide support and professional guidance to expand your skills and experience in relevant areas. Key Responsibilities Drive the national brand, media and communications strategy to enhance brand strength and consistency. Oversee retail and project marketing campaigns that deliver tangible results and community impact. Ensure sales targets per project are met through the development and delivery of dynamic sales and marketing campaigns. Drive proactive PR and editorial initiatives that elevate the company’s voice in market. Present confidently to shareholders and senior stakeholders, translating creative vision into commercial outcomes. Mentor a passionate team of marketing professionals across Australia. Champion innovation, creativity and excellence in all brand touchpoints. About You You are a hands‑on, forward‑thinking marketing leader who blends commercial nous with creative flair. You are confident presenting to senior stakeholders and shareholders, and you thrive in agile, energetic and collaborative environments. You bring: Significant experience in Senior Marketing & Communications roles with proven success in leading retail brand, campaign and media strategies. Strong experience in editorial media and curating media events and opportunities to generate media coverage. Industry experience in property development, property management or other high‑profile brand environments, with an understanding of market dynamics and competitor activity. A tertiary qualification in Marketing, PR or similar. A track record of building and nurturing high‑performing teams. Outstanding communication, presentation, and relationship‑building skills. Values alignment – Curious & Authentic, Committed & Persistent, Positive, Purposeful & Energetic. Why Join This is a rare opportunity to shape a brand with real purpose - where creativity is encouraged, innovation is expected, and community is at the heart of every decision. You’ll be part of a visionary senior management team that values authenticity, curiosity and doing good - with the freedom to think differently and the support to make a lasting impact. How To Apply Villawood has partnered exclusively with Capstone Recruitment on the recruitment of this opportunity and all applications should be directed through Capstone. Please apply via the link or email your CV in confidence to Stella Usanovic at Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Public Relations Industries Real Estate and Marketing Services #J-18808-Ljbffr