Creative Strategist

Creative Strategist Location: Sydney (Hybrid – WFH & Office) This is your opportunity to join one of Australia's fastest-growing pet brands at a rare growth stage as we accelerate our global and product expansion. You'll be part of our journey, scaling from an 8-figure ecom business to a 9-figure household brand. Your contributions will have a direct, tangible impact on our growth and success, offering you an exceptional pathway to rapidly grow alongside our business. This Creative Specialist role offers an uncapped bonus earning potential WHO WE ARE Fit Litter isn't your average pet brand. We're a new-age, D2C powerhouse and one of the fastest growing pet brands in Australia, dominating our niche and expanding beyond. We're obsessed with creating content and ads that convert, driving our explosive growth over the past 2 years across Australia, UK, NZ and beyond. Although we have grown significantly in a short period of time, we are only just getting started with our future growth plans. Externally, we aim to create undeniably useful, reliable and easy to use cat care products for our customers. However internally, we aim to help realise the personal potential of each team member through consistent support and encouragement of pursuing excellence, guided by a belief of sincere candor and integrity. Performance marketing is the heart beat our business so we reward exceptional results, heavily. If you’re an elite performance creative who is obsessed with the art and science of scroll stopping content that converts, is motivated by clear outcomes, and wants uncapped compensation directly linked to your impact—you’ve found your next home. WHO YOU ARE A highly skilled, creative executor with a deep understanding of what makes social media ads perform. You bridge creativity with performance metrics effortlessly, crafting and directing content that hooks, engages, and converts. You’re obsessed with data but inspired by creativity. Comfortable in front of the camera yourself, yet equally adept at directing UGC creators, editors, and freelancers. Your idea of success isn't just good-looking ads; it’s ads that deliver powerful performance. Above all, you use truth as your north star for decision making and leave your ego at the door ensuring an empowering and fun workplace for all. THE ROLE Conceptualise, produce, and optimise high-performing social media ad creatives for Meta, TikTok, and beyond. Use performance data (CTR, Thumbstop, CPA, ROAS) to continually refine creative strategies. Develop highly engaging organic content educating our audience on cat health and behaviour in creative formats not yet done before Liaise directly with UGC creators, video editors, and freelance creatives to scale your ideas. Collaborate closely with our marketing team and founder, ensuring creative output aligns with growth goals. Analyse what's working (and what's not) across multiple accounts—pivot fast and win consistently. Trend Spotting & Inspiration – Stay ahead of industry trends and spot what’s working across relevant brands. Media Management – Maintain an organised system for managing media files. Required to be in front of the camera when necessary. Making content like but not limited to this Don't worry you will not be thrown in the deep end if you have not done it before. WHAT YOU BRING 2+ years experience in a creative strategy or social advertising role within high-performance eCommerce/D2C environments. Proven track record of creating scroll-stopping ads that genuinely drive performance metrics (CPA, ROAS, CTR). Deep understanding of social media analytics—able to translate data insights directly into actionable creative improvements. Understanding of post-production - being able to brief editors to achieve desired outcomes as well as being able to account for post production requirements while shooting A desire for autonomy and accountability; you thrive when trusted to deliver. Strong communication and collaboration skills, especially when directing external creatives. Willing to perform on-camera content yourself. WHAT WE OFFER Strong, competitive base salary. Extremely generous performance-based compensation structure designed to significantly boost your earnings. Hybrid working model Direct collaboration with the founder and marketing leadership. The freedom to execute your creative vision, measured by clear, impactful results. Opportunity to grow quickly with our rapidly growing company A role specifically crafted for high performers who want recognition and compensation directly linked to their contribution. Ready for a once in a career opportunity of joining a scaling D2C brand to a household brand? – We want to hear from you Please include examples of your high performing ads (BIG bonus points where you are on camera) in your application. #J-18808-Ljbffr