Paid Media Specialist

Sculptform is a global leader in the design and manufacturing realm, defining excellence through our groundbreaking architectural solutions. Showcasing an extensive product range encompassing impressive architectural wall, ceiling, and facade systems, our head office and manufacturing facility is based in Bendigo. The core of our mission is an unwavering commitment to being a trusted partner to the world's top 10 architecture firms. Anchored by our motto of 'beautiful designs made buildable,' we’ve earned our reputation as the go-to design partner for clients around the world. In line with our continued global expansion, we are growing our marketing team. Position Overview We’re looking for a Paid Media Specialist who thrives on performance, experimentation and growth. You’ll be responsible for acquiring, converting and scaling high-quality leads through paid and organic channels across Australia, New Zealand, the UK and the USA. This role suits someone who’s both analytical and creative. You love testing – not just ads, but creative angles, headlines, offers, and CTAs; measuring what works and finding ways to continuously improve. You’ll collaborate closely with our Creative and Copy teams to deliver campaigns that perform and evolve with every iteration. This role is based at our Bendigo headquarters, where our marketing, design, and manufacturing teams collaborate closely. However, we’re open to applicants who prefer to work from our Melbourne studio, with regular visits to Bendigo for key meetings and collaboration days. Key Responsibilities Work with the Creative and Copy teams to ensure campaigns clearly communicate each offer Test and refine creative, messaging, headlines, CTAs and landing pages to improve performance Manage analytics, tracking and reporting alongside the Analytics team to generate insights and recommendations Continuously optimise campaigns and scale what works Explore new platforms, tools and opportunities to expand reach and efficiency Balance campaigns across multiple regions, applying local learnings and market nuances Conduct SEO keyword research and competitive analysis Stay ahead of trends in AI, automation and digital advertising, applying learnings to improve results Qualifications and Skills Minimum three years’ experience in performance marketing across Google, Meta, LinkedIn and Pinterest Ads Strong knowledge of analytics tools such as GA4, GTM, GMB, Looker Studio and SEMrush Experience with conversion tracking and CRM integration Data-driven mindset with strong creative and collaboration skills Experience in direct-response or offer-based marketing approaches (e.g. Hormozi-style offers) What we offer Competitive salary and company-wide profit-sharing bonus scheme Opportunity to work in a global team and engage with the world’s top 10 architecture firms and their associated projects Work with a great team of professionals and access professional development opportunities Free on-site parking available Daily morning tea catering and barista coffee bar to fuel your daily activities Application Process Our team is important to us, and we place great emphasis on our recruitment and onboarding process. A successful candidate would typically go through two interviews and then a final step would be to arrange reference calls. For your confidential application, please forward a cover letter and your resume via Seek. We thank all applicants for their potential interest. All shortlisted candidates will be contacted for interview. Be careful – Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad. #J-18808-Ljbffr