Marketing Specialist- Residential Care

Join Our Team as a Marketing Specialist - Residential Care Are you passionate about making a difference in the lives of others? Do you have a knack for creating engaging and impactful marketing campaigns? If so, we want you to join our team at BaptistCare The Role: As a Marketing Specialist - Residential Care, you will play a key role in promoting our residential aged care services. You will develop and implement marketing strategies that highlight the unique benefits of our aged care homes and attract new residents. Your creativity and expertise will help us reach our goals and make a positive impact on the community. Join us in our mission to provide exceptional care and support to our residents, and be part of an organisation that truly makes a difference. This role is hybrid (minimum of 2 days per week in the office) based at our Norwest Head Office and is full time for a maximum term of 12 months. Key Responsibilities: Develop and execute marketing campaigns for our residential aged care sites that support occupancy and waitlist targets Create engaging content for various platforms, including social media, websites, and print materials. Collaborate with the residential care team to understand their needs and promote their services effectively. Analyse marketing data and adjust strategies to improve results. If you are a motivated and creative marketing professional who shares our commitment to providing exceptional care, we would love to hear from you. Apply today and become a part of the BaptistCare family Why Join Us? At BaptistCare, we value our employees and foster a positive, inclusive work environment. We offer competitive salaries, tax‑free salary packaging up to $18,550*, discounted gym memberships, and novated car leasing. Enjoy work‑life balance with flexible arrangements and additional leave options. Benefit from our health and wellbeing initiatives, including free counselling, spiritual support, and nutrition advice. Advance your career with study assistance up to $3000 per year and access to learning and development programs and courses like LinkedIn Learning About You: Tertiary Qualification in Marketing or Communications Minimum of 5 years' experience in a marketing role in aged care, preferably in residential aged care Ability and a keen interest in travelling interstate across our residential homes and offices Proven experience leading marketing campaigns end‑to‑end, including digital, print, and outdoor media Demonstrated ability to influence and collaborate with internal and external stakeholders Experience briefing and managing creative/media agencies and suppliers. In‑depth knowledge of both traditional and digital marketing channels, including social media, content marketing, and paid advertising High attention to detail and ability to manage multiple projects simultaneously Commercial mindset with the ability to translate business objectives into marketing activity Excellent organisational and time management skills, with the ability to work simultaneously on multiple, competing projects, self‑prioritise, and set goals About Us: We are proud to be part of the merged care organisation that will be known nationally as BaptistCare. As a for purpose, Christian care organisation, we are committed to providing exceptional support and services across Australia. Together with Baptcare (VIC, TAS, SA) and Baptist Care SA we employ over 12,000 dedicated employees and support over 38,000 customers to help people live well with dignity and purpose. From older Australians and their families to people facing significant disadvantage, our passion and our priority are the customers we serve. We strive to deliver care as it should be – with people right at the centre. Applicants are encouraged to apply as soon as possible as applications may be reviewed prior to the closing date. The closing date is subject to change without notice. Successful candidates will be subject to a variety of background checks including a national criminal history check, reference checks and, if applicable, WWCC, NDIS worker screening check and a pre‑employment medical. BaptistCare – Transforming lives by expressing the love of Christ. Recruitment Agencies Please note This position is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies refrain from contacting any employees directly as all communications must go through the Talent Acquisition. Unsolicited candidate profiles or CVs from recruitment agencies will not be accepted. Thank you. #J-18808-Ljbffr