Marketing Specialist

Marketing Specialist Southern Cross Care (NSW & ACT) Join the Marketing Specialist role at Southern Cross Care (NSW & ACT). This full‑time position is based at our Epping Head Office. Why Join Us? We have a long history of providing exceptional care that empowers older people to live a full life. We offer not‑for‑profit salary packaging benefits and support from an experienced leadership team. Benefits Salary Packaging ($15,900) plus meal and entertainment benefit package valued at $2,650 Heart HQ People Platform with exclusive retail discounts and features to celebrate, connect and succeed Fitness Passport – discounted workplace health and fitness program with access to nominated gyms, pools and health centres across NSW & ACT Discounted private health insurance Wellbeing initiatives such as Reward and Recognition Program, Employee Assistance Program Ongoing Training and Development LinkedIn Training – digital library of over 6,000 courses for senior leaders and support office teams Career progression pathways – Buddy Program, New Grad Elevate Program, Study Support Referral Bonus Program The Role As a marketing storyteller, you will bring Southern Cross Care’s services and values to life through inspired campaigns, compelling content and strategic communication. You will work with the Marketing and Communications team and collaborate closely with Media & PR, Residential Services, Home Care, Retirement Living, People & Culture and Engagement & Purposeful Living teams, ensuring every story reflects our heart. You will build partnerships with the CEO, Executive team, regional managers, community groups and agencies to deliver campaigns that make a difference. Responsibilities Plan and deliver creative, insight‑led campaigns for Residential Care, Home Care and Retirement Living. Craft compelling content across digital and traditional channels to engage audiences. Support recruitment and internal engagement initiatives with inspiring marketing materials. Collaborate with agencies, designers and suppliers to produce standout assets. Track performance and share insights for future marketing decisions. Provide forward‑thinking recommendations to guide strategic priorities. Maintain and optimise the online presence on website, social channels and intranet. Lead day‑to‑day collaboration with digital agency. Manage paid digital advertising platforms. Use analytics to refine digital storytelling. Partner with teams to uncover opportunities and local success stories. Identify and support community events and marketing opportunities. Provide market intelligence on competitors, customer insights and emerging trends. Support event planning and promotion to strengthen community presence. Champion innovation in marketing and communication. Conduct market research to stay ahead of industry trends. Manage campaign budgets and uphold brand integrity. Take ownership of results and accountability for delivery. Ensure compliance with policy and ethical standards. Success Looks Like Campaigns are data‑informed, creative and deliver measurable impact. Content captivates audiences, strengthens the brand and supports strategic goals. Digital and traditional channels are vibrant, consistent and well‑managed. Internal and external relationships are strong, responsive and collaborative. Marketing performance is transparent, measurable and continuously improving. SCC’s reputation shines through every creative touchpoint. Internal communications are purposeful and engaging. All marketing activities align with SCC policies, standards and values. Qualifications Personal Attributes Creative, collaborative and proactive mindset. Exceptional communicator building strong positive relationships. Team player who goes the extra mile to achieve shared goals. Deep commitment to SCC’s HEART values and purpose‑driven culture. Education and Experience Degree in Marketing, Communications, Public Relations or related field. Minimum 4 years’ experience in a marketing or communications role. Experience in the aged care or not‑for‑profit sector (desirable). Skills and Capability Strong understanding of digital marketing and social media trends. Proven ability to plan, deliver and measure effective campaigns. Skilled in stakeholder engagement and agency management. Excellent writing and content development skills. Experience with publishing and analytics platforms. Familiarity with Adobe Creative Cloud and content editing tools (desirable). Ability to travel across NSW and ACT as needed. About Southern Cross Care (NSW & ACT) At SCC, people are at the heart of everything we do. We empower older people to ‘live life to the full’. We provide person‑centred care across residential aged care, retirement living and in‑home care. We are a purpose‑led, not‑for‑profit organisation committed to continual learning and growth. Equal Opportunity SCC is an equal opportunity employer. Creating a diverse and inclusive workplace, where employees feel valued and heard in a safe and respectful environment, is a priority. All employment is decided based on qualifications, merit and business need. We welcome people of Aboriginal and Torres Strait Islander identity, as well as people of culturally diverse backgrounds to apply. #J-18808-Ljbffr