Senior Associate, Digital Content

Senior Associate, Digital Content (Vietnam based) About the Job We’re seeking a Senior Associate, Digital Content (Vietnam based) who can set the standard for exceptional digital experiences. You’ll bring deep expertise in content strategy, governance, and quality assurance, ensuring every piece of content meets the highest standards and drives meaningful outcomes for our customers. At NAB, we believe success comes from our people. We’re committed to supporting your talent and skills throughout your career, as you help us build a culture that creates change for our customers and the community too. Responsibilities Create, edit, and deliver high‑quality content across NAB digital channels. Actively liaise with stakeholders and SMEs across the business to understand content requirements, advise on our strategy and ensure alignment with our guidelines and best practice. Plan, lead and support the delivery of projects that align with key business objectives. Develop and implement a governance and quality assurance process to ensure all digital content produced meets the highest standards of quality and relevance, aligns with our business objectives and regulatory requirements. Identify gaps in our content governance processes or competencies and take necessary action to close the gaps and improve quality of content. Maintain and roll out copywriting guidelines and training for our websites. Contribute to content governance frameworks and website experience strategy. Coach team members to build copywriting capability and advocate best practices. Proactively manage risk and ensure compliance with regulatory requirements. Qualifications and Skills Excellent command of written and spoken English. Deep knowledge of content strategy, including customer journeys and how to use content to meet user needs and business objectives. Minimum 4+ years of experience in Digital Content or similar roles; project management experience highly desirable. Strong technical knowledge of copywriting standards, SEO best practices, and knowledge of Web Content Accessibility Guidelines (WCAG 2.1) is a plus. Proficiency in analyzing content performance using tools such as BrightEdge and/or ContentSquare; experience with Adobe Analytics is a plus. Proactive focus on driving positive outcomes for customers and the business. Ability to work autonomously while being an excellent team player and contributing to a strong work culture. Strong collaboration and stakeholder engagement skills across teams, channels, and projects. Leadership and coaching capability to build team skills and competencies. Skilled in using data to assess website performance and inform strategic decisions. The Benefits and Perks We appreciate and reward our colleagues who do great work every day – from excelling for our customers, to taking ownership of an issue to get it resolved. Here’s how we support our people with a range of exclusive benefits. Generous compensation and benefit package 20-day paid annual leave and 7-day paid sick leave 13th month salary and Annual Performance Bonus Premium healthcare for yourself and family members Monthly allowance for team activities Premium welcome kit and occasional gifts of appreciation Extra benefits on your work anniversary Exciting career and development opportunities Large scale products with modern technologies in banking domain Clear roadmap for career advancement in both technical and leadership pathways Access to digital learning platform such as Udemy Consistent and high-quality leadership training through the Distinctive Leadership program (DLP) Specialist capabilities and accreditations in key skill areas such as Cloud Engineering, Digital, Data, Security and SREs (Site reliability engineers) Sponsored English course with native teachers Opportunity for training in Australia Professional and engaging working environment Hybrid working model and excellent work-life balance State‑of‑the‑art & modern Agile office Food and beverages in the office pantry Employee Assistance Program to improve your physical and mental health Annual team activities and company events A solid and talented team behind you – great people who love what they do A DIVERSE AND INCLUSIVE WORKPLACE WORKS BETTER FOR EVERYONE We know that our people make us who we are. That's why we have built a culture of respect – where everyone feels valued and appreciated for being their true authentic selves at NAB. With our focus on inclusion and diversity, and in partnership with our Employee Resource Groups, NAB is a place where First Nations colleagues, colleagues of all genders, sexualities and ages, carers and colleagues with disability, and colleagues from all cultures, races and religions have the opportunity to thrive, connect and grow. We are intent on providing an environment where you can work your way. Ask about our many flexible work options and please let us know if we can provide any adjustments throughout the recruitment process. CLOUD-FIRST NAB is undergoing an exciting “Cloud First” technology transformation by taking advantage of the latest tools and techniques used by leading technology and digital companies globally. But it’s not just about the Tech, we are also investing heavily in our people, so if you have an appetite to learn, grow and elevate others around you, this is the place for you IT'S MORE THAN MONEY We naturally also provide a very competitive remuneration package but a career with us is about a lot more than money. We believe in people with ideas and dreams, and we want you to achieve your aspirations. We will work together to deliver exceptional products and outcomes that push the limits of our own aspirations. Our passion for creating value and exceeding our customers' expectations means we are constantly striving to redefine our standards of excellence. You will have our backing to develop and our encouragement to explore, realize and reach your full potential. It's more than just a career at NAB We believe in people with people and dreams, and we want you to achieve your aspirations. More than just a career, NAB Vietnam offers you a flexibility to balance your work - life, the opportunity to grow as professionals, people and a complete set of well‑being offerings. If you have an appetite to learn, grow and elevate others around you, this is the place for you. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Writing/Editing Industries Banking, Financial Services, and Technology, Information and Media #J-18808-Ljbffr